We are seeking a Public Relations Director / Senior PR Manager to nurture a strong Entertainment and Media (E&M) industry network, increase awareness and develop an enviable corporate image by developing and executing effective communication and media relations programs.

Responsibilities

• Develop a marketing communications plan including strategy, goals, budget and tactics.
• Develop a strategic and always-on media relations strategy, seeking relevant, continuous organic placements in online media, print, and broadcast media.
• Coordinate all public relations activities.
• Direct public relations and social media team and agencies to engage audiences across traditional and new media.
• Leverage existing media relationships and cultivate new contacts within business and industry media.
• Manage media inquiries, interview requests and crisis prevention and management.
• Create content for press releases, byline articles and keynote presentations.
• Monitor, analyze and communicate PR results on a quarterly basis.
• Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.
• Build relationships with thought leaders to grow industry awareness.
• Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them.

Requirements

• At least 7 years’ proven working experience in public relations, preferably with broadcast, print media or premium services experience.
• Proven track record designing and executing successful public relations campaigns.
• Strong network and relationships with Hong Kong business and industry media outlets.
• Experience in acting as a company spokesperson; comfortable and skilled in both broadcast and print media interviews.
• Exceptional writing and editing skills in both Chinese (Traditional Chinese/ Cantonese) and English a must.
• Solid experience with social media including blogs, Facebook, Twitter, etc.
• Event planning experience is an advantage.
• BA/MA degree in Marketing, Advertising, Communications, Journalism or a related discipline.

We offer competitive remuneration package and provide shuttle bus service to/ from Tai Po office (including stops at Kowloon Tong and Tai Po Market MTR station) to the right candidate. Please submit your CV, current and expected salary by clicking 'Apply Now' below.

Please note that the submitted information will be used for recruitment purpose only.