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Regional Marketing Manager, APAC

Aquascutum (Hong Kong) Limited

  • Company Industries:Wholesale / Retail

Job Information

  • Post Date:2018-06-19
  • Career Level:Senior
  • Location:Not Specified
  • Salary:Salary negotiable
  • Employment Type:Full Time, Permanent
  • Job Function:Marketing - Brand / Product Management  Marketing - Marketing Communication  Digital Marketing  

Job Description

Responsibilities:

  • Work with headquarters Marketing team to develop and implement brand strategy for retail & e-Commerce platform
  • Implement strategies to achieve departments & organizational goals
  • Develop & adhere to marketing budgets & control expenses 
  • Coordinate with headquarters to develop and deliver marketing and communications strategies for the organisation, including but not restricted to in-store campaigns, new product launches, special events, markdown campaigns, PR activities & digital marketing.
  • Coordinate with headquarters to create innovative social / digital programs to contribute to 360 marketing/PR initiatives and key brand events, as well as monitor effective benchmarks for measuring the impact of programs.
  • Coordinate with headquarters to manage social media presence to improve social media reputation and recognition.
  • Regular assessments & reporting on productivity of marketing activities & results
  • Oversee the management and operations of the marketing team
  • Seek to identify incremental marketing and traffic driving opportunities
  • Maintain effective internal communications to ensure that all relevant company functions are kept informed of ongoing marketing objectives.
  • Analyse competitive environment and consumer trends continuously
  • Create content for press releases and keynote presentations
  • Drive overall CRM and direct marketing
  • Frequent travel required

Requirements:

  • Bachelor Degree in Marketing or related field
  • Minimum 5 years of experience in Marketing (retail focus, luxury industry preferred)
  • Proven experience in customer and market research
  • Good time management and organizational skills
  • Outstanding presentation & digital marketing skills
  • Excellent written and verbal communication skills (English & Chinese)

We offer competitive compensation package with full range of fringe benefits to successful candidates. Interested parties please send your full resume with expected salary and date of availability to Human Resources Department.

All applications will be assessed in strict confidence and information collected will be used for recruitment purpose only.

Company Info

About Aquascutum

Aquascutum is a globally recognised British luxury brand for menswear, womenswear, sportswear and accessories. The brand celebrates all the hallmarks of British fashion heritage through exquisite attention to detail, traditional craftsmanship and a commitment to authenticity that has seen it create timeless and classic clothing over the years. Established in 1851, the brand’s rich history has gained a prestigious celebrity following who have admired Aquascutum’s take on sharp sophistication and understated elegance. Famed for creating the first waterproof wool, developing the trench coat and the iconic club check pattern, Aquascutum has remained the epitome of quintessential British style over many decades.

We now invite high calibre candidate to join us.

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