DFS (LVMH group) is the world's leading luxury retailer catering to the traveling public. We are currently seeking an Marketing Automation Campaign Manager to join our team.

You are a passionate and driven team member who is enthusiastic about technology, is data driven and has demonstrated experience developing and executing CRM campaigns and Marketing Automation flows. We are looking for self-starters who can work in a rapidly changing industry, tolerate ambiguity, and demonstrate thought leadership and ability to work independently

POSITION SUMMARY

The candidate who is hired for the position will play a vital role in ideating and developing multi-channel marketing automation campaigns that will drive new customer acquisition and nurturing initiatives.

The role will report into the Manager, Marketing Automation and work closely with peers in other centers of excellence.

The ideal candidate is an enthusiastic individual, who is fluent in English, is process oriented, has experience creating and analyzing dashboards and deploying multichannel campaigns using an automation tool.

PRIMARY RESPONSIBILITIES

Campaign Planning:

• Collaborate with different stakeholders such as Brand Marketing teams, CRM and Promotions Managers to plan and drive end – to – end integrated programs on Email, SMS and Social Media (particularly Wechat) 
• Research industry benchmarks for successful automations and optimize our campaigns accordingly
• Work with the content writers and creative teams to produce assets 
• Conduct data analysis and segmentation to identify ideal prospects and efficient nurture streams

Campaign Execution:

• Set up campaigns using the automation tool (Salesforce Marketing Cloud)
• Work with the rest of the operations team (internal and external) to operationalize campaign set up
• Set up process for smooth collaboration between teams 
• Plan A/B tests and other optimization strategies and execute them in partnership with the execution team

Campaign Reporting and Insights:

• Understand the effectiveness of campaigns by reviewing data from multiple sources including the Marketing Automation system, CRM, and any other sources as necessary
• Collate and deliver insights to key stakeholders monthly
• Implement data backed optimization with quick turnaround time

OTHER RESPONSIBILITIES TO SUPPORT THE ROLE

• Implement and continuously improve processes related to marketing automation
• Ensure alignment with different centers of excellence on the marketing floor, through effective communication and coaching
• Must be able to think out of the box to innovate various automations 
• Partner with in-house and third-party resources to manage projects from concept, development to final delivery
• Effectively prioritize marketing requests based on company and marketing goals and manage expectations with different requesters 
• Liaise with IT/Product owners on improvement projects associated with the implementation of new functionalities and automations within the area of responsibility

EXPERIENCE & SKILLS REQUIRED

• 5-7 years of experience in Marketing with at least 4 years in Digital Marketing in Luxury, Retail or Travel industry
• Experience in an agency - driving digital campaigns for clients in similar industry
• Hands on experience in Email Marketing and Marketing Automation administration (Marketo, Salesforce Marketing Cloud or Adobe Marketing Cloud)
• Keen understanding of digital marketing, demand generation strategies, and the customer journey 
• Ability to take the lead in optimizing campaign quality based on data and suggesting enhancements to improve performance 
• An eye for design is required
• Excellent written and verbal English communication skills including experience with MS Office: PowerPoint, Word, and Excel
• Excellent project and time management skills (very organized and able to manage multiple projects) 
• Excellent attention to detail is essential
• Self-starter with the ability to work independently as well as collaboratively within a cross-functional team
• Willing and able to adjust to changing demands and shifting priorities; grace under fire a must with the ability to multi-task in a fast-paced environment
• Excellent business writing, editing and proof-reading skills