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Manager (CRM Marketing)

Café de Coral Holdings Limited

  • Company Industries:Food and Beverage

Job Information

  • Post Date:2018-12-10
  • Career Level:Middle
  • Location:Shatin Area
  • Yr(s) of Exp:8 years
  • Qualification:Matriculated
  • Salary:Salary provided
  • Employment Type:Full Time, Permanent
  • Job Function:Food & Beverage  

Job Description

Responsibilities:

  • Develop CRM strategy and prepare customers’ acquisition and retention programs to cater for business needs
  • Understand market trend and develop customers’ spending analysis for business use
  • Develop segmented marketing programs with financial estimation to drive spending
  • Responsible for preparation of spending analysis and report for management’s review
  • Manage and evaluate the effectiveness of different marketing programs
  • Perform regular competitor research and customer survey to ensure customers’ satisfaction

 

Requirements:

  • Bachelor in Marketing or Communications or related disciplines
  • Minimum 8+ years experiences in CRM marketing or food marketing
  • In-depth knowledge of food industry. Proven record in turning on / offline communication, events and other promotion activities into positive business results
  • Exceptional analytical, project and time management skill, able to translate data into actionable consumer insights
  • Experience in working within multichannel CRM program with a focus on customer acquisition, retention and segmentation
  • Self-motivated, attention to details and result oriented
  • Creative and good interpersonal skills
  • Good copywriting skill. Proficient in both written English and Chinese.

 

Interested parties please send full resume with PRESENT & EXPECTED SALARY to Ms Man by clicking "APPLY NOW" or by mail to Ms Man, Human Resources Department, 10/F., Cafe de Coral Centre, No. 5-13 Wo Shui Street, Fotan, N.T. (Please quote Reference No. on envelope or as email subject)

We are an EQUAL OPPORTUNITIES EMPLOYER.

All information received will be kept in strict confidence and be used for employment related purpose only.

Company Info

We are one of the largest publicly listed restaurant groups in Hong Kong with over 300 outlets in Hong Kong, more than 100 outlets in Mainland China. To cope with our business needs, we invite high calibre professional to fill the following position:-

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