Responsibilities:

• In charge & lead both PR and Communications team and Marketing team in a strategic and operational level for the development, planning and execution of all marketing and public relations activities including but not limited to events management, brand building, PR and Communications projects
• Provide strategic and operational leadership in order to raise school and brand awareness and all public relations activities
• Take a leadership role within both departments for developing and recommending school’s marketing & PR strategies from Group Level, monitor and refine as appropriate to ensure all activities are planned and executed to the highest standard
• Be a key member of the marketing team and responsible for building strong relationships with key media outlets, bloggers, industry & community associates for the purpose of supporting brand integrity of business
• Manage PR and awareness through regular use of traditional and social media in accordance with the marketing and communications strategy
• Drive the development and execution of workshops, seminars and education events that will positively enhance the engagement and commitment with the result of stronger connection to school’s vision
• Develop and improve communications with stakeholders, e.g. Maintain the flow of news, updates and responsible for the identification of appropriate events to attend that effectively support the marketing of School
• Implement content strategies, campaigns and initiatives to improve public perception of the schools and monitor corporate image frequently to ensure it is in compliance with the brand

Requirements:

• Bachelor degree in Communications / Marketing / Advertising / Journalism or related disciplines
• Minimum 15 years of relevant experience in driving all-round marketing strategies with strong understanding of the local market and opportunities for growth in communications
• Understanding of the motivation and attitudes of pupils and parents in the education sector preferably with understanding of the principles and practices of schools marketing and admissions functions in the independent sector
• Ability to articulate the value of independent education and present a coherent and compelling case both verbally and in writing
• Well organized, multi-tasking and manage conflicting priorities
• Self-motivated with progress plans to support marketing strategy
• Proven track record of generating customer demand by building brand awareness and reputation
• Good command of written and spoken English & Cantonese

We offer excellent career opportunities, attractive remuneration package & benefits to the right candidate. Interested parties please click "Apply Now" below.