Responsibilities:

• Develop and implement brand guidelines in line with management’s vision
  
  
• Prepare business plans in order to determine brand positioning in the market
  
  
• Research and analyze competitors to come up with the appropriate brand strategies
  
  
• Work with stores and sales channels to ensure product display and sales conversion
  
  
• Experience in internet branding campaign
  
  
• Good command of both English and Mandarin, immediate availability is preferred

 Requirements:

• Degree in Marketing, Business Management or related disciplines

• At least 6 years of experience in business development, 3 years in managerial role, preferably in  fashion or trendy lifestyle industries
  
  
• Strong creativity with good international fashion sense; strong passion in luxury and fashion and able to work under pressure
  
  
• Experience in managing digital marketing channels & mobile app platform will be an advantage
  
  
• Experience in internet branding campaign, such as WeChat official account, Weibo, Instagram, Facebook, KOL
  
  
• Undertake ad-hoc requests and tasks whenever required
  
  
• Good command of both English and Mandarin
  
  
• Immediate availability is preferred
  
  
• With a sunny personality, strong sense of responsibility, team worker, self motivation, SMART