We are currently looking for a Manager, Database Marketing to join our Loyalty Marketing Team at the Corporate Office in Hong Kong. S/he will be developing multi-channel marketing automation campaigns, supporting group level marketing campaigns on daily basis, and work together with other teams and vendors to drive business priorities through effective marketing campaign implementation.

As a Manager, Database Marketing, we rely on you to: 

• Understand best email marketing campaign practice; stay abreast of, and recommend email marketing best practices with coding, design, and testing of email campaigns
• Set up triggered and dynamic content-driven campaigns
• Work with database, and has knowledge on CRM and segmentation
• Work with vendors and IT to drive multi-channel integration (e.g. SMS, WeChat and other social media), and to review and enhance campaign flow and optimise marketing effort
• Track and monitor campaigns' performance from different channels to compare and analyse

We are looking for someone with:

• Experience in email tools (e.g. CheetahMail, Emarsys, etc.) or other marketing engagement platform; Adobe marketing cloud is highly desired
• Experience debugging HTML rendering issues and working with Responsive Design
• Good understanding of database concepts and segmentation
• Experience in SAS campaign and ability to write in SQL script is a plus
• Advanced knowledge of Microsoft Excel and PowerPoint
• 5-7 years of experience in marketing, email agency or digital agency