Senior Brand Manager (Cosmetics)
Revlon (Hong Kong) Ltd
- Company Industries：Wholesale / Retail
Job Information
- Post Date：2018-12-06
- Career Level：Middle
- Location：Tsim Sha Tsui
- Yr(s) of Exp：7 years
- Qualification：Degree
- Salary：Salary negotiable
- Employment Type：Full Time, Permanent
- Job Function：Management Marketing - Brand / Product Management Marketing - Marketing Communication
Job Description
Responsibilities:
- Work closely with global and regional team to prepare annual brand plan, making significant contribution to an integrated sales and marketing plan
- Build Revlon brand as the most preferred massive brand in color cosmetics category
- Obtain consumer insights and understand market trends from conducting primary/ secondary consumer research and regular discussion with frontline staff
- Conduct regular business updates and analyze market data
- Carefully study new product ideas from global team, develop product launch plan that can maximize sales opportunities
- Constantly reviewing wall planogram to arrange the best product line up
- Initiate profitable volume driving promotions with strong focus on Key Accounts
- Work closely with Sales team and Finance team to ensure effective consumer/trade activation with good ROI
- Establish and review pricing strategy
- Work closely with advertising agencies and media agencies for the successful execution of ATL and BTL marketing activities
- Evaluate cost effectiveness of marketing programs & advertising campaigns
- Keep close eyes on competitors' advertising and promotional activities
- Work closely with Supply Chain on demand forecast and inventory control
Requirements:
- University graduate in marketing, business administration & related disciplines
- At least 7-year of FMCG working experience, preferably from MNC background. Beauty/ skin care related experience is a plus
- Creative thinker, able to plan and convert strategies into results
- Proactive and detail-minded with strong sense on numbers
- Excellent communication and rapport building skills, with the desire to collaborate cross-functionally
- Ability to effectively manage projects and events from inception to post event follow up with strong attention to details
- Sound organizational and time management skills with good tasks priorities
- A high level of professionalism and commitment
- Advanced Excel skills, Chinese word processing & Powerpoint
- Good command of English, Mandarin and Cantonese
- Knowledge on Advisor is an added advantage
We offer competitive package with 5-days work, double payment, discretionary bonus,ORSO retirement scheme, medical insurance and free merchandise to the right candidates
Company Info
REVLON has developed a long-standing reputation as a color authority and beauty trendsetter in the world of color cosmetics and hair care. Since its breakthrough launch of the first opaque nail enamel in 1932, Revlon has provided consumers with high quality product innovation, performance and sophisticated glamour. In 2016, Revlon acquired the iconic Elizabeth Arden Company and its portfolio of brands, including its leading designer, heritage and celebrity fragrances. Today, Revlon's diversified portfolio of brands is sold in approximately 150 countries around the world in most retail distribution channels, including prestige, salon, mass, and direct to consumer. Revlon is among the leading global beauty companies, with some of the world’s most iconic and desired brands and product offerings in color cosmetics, skin care, hair care, hair color and fragrances under brands such as Revlon, Revlon Professional, Elizabeth Arden, American Crew, Almay, Cutex, Mitchum, Elizabeth Taylor, Christina Aguilera, Britney Spears, Juicy Couture, Curve, Shawn Mendes and John Varvatos.
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