Position Overview

Reporting to the Digital Marketing Director, the Digital Marketing Manager will be responsible for the coordination and execution of the company’s online demand generation and social media programs in China, Hong Kong, and surrounding areas. The ideal candidate will have a high technical aptitude, an understanding of demand marketing and a passion for driving quality traffic, optimizing conversions, reporting and analytics. They will generate inbound traffic through digital campaigns, content marketing, SEO, SEM, and social media.

Key Responsibilities

• Optimize our marketing automation and lead nurturing processes
• Establish closed-loop analytics with sales to understand how our marketing activity turns into customers, and continually refine our process to convert customers.
• Establish, maintain and optimize scalable processes that ensure best practices in campaign and lead management, e.g., analyzing landing page and email best practices
• Coordinate and track SEO and SEM campaigns, recommending content and campaigns based on keyword research
• Analyze marketing and sales data to develop insights and make recommendations on areas for optimization to meet revenue targets
• Track campaign ROI and influence the allocation of marketing spend based on past performance
• Build social media presence in the region
• Coordinate the translation of content as needed
• Support local tradeshows and events as needed

Required Experience/Skills

• Bachelor’s degree in business, marketing, computer science, or related field
• 5+ years of experience in a digital marketing role in a corporate or agency setting
• Fluent English and Mandarin language skills
• Expert knowledge of SEO and SEM best practices
• A team player who loves to collaborate with cross-functional and regional teams
• Basic HTML a plus
• B2B experience a plus
• Social media experience in China a must