As a Digital Marketing Executive, you will take an active role in targeting different kinds of search engines (SEO/ SEM), such as image search, video search, news search to boost the business’s online presence.

Responsibilities:

• Implement keyword research & display ad, i.e. all paid advertising campaigns on Google and Bing, as well as other search, display and retargeting marketing engines;
• Monitor and optimize SEO & SEM performance e.g. bounce rate, ranking and click-to-lead conversion rate;
• Recommend changes on website architecture, layouts, content and other factors to improve SEO positions for target keywords. Actively share best practices on monthly basis;
• Analyze SEO & SEM performance by provide mid-month & end-month report on keywords development, ad creative and strategy, trafficking recommendations, optimizing program towards key business goals;
• Manage lead forecasting and budgeting on daily and yearly basis;
• Cooperate with brand team to execute digital media & other marketing campaigns, such as Facebook, Instagram and other social media campaign to improve brand awareness and lead generation.

Requirements:

• 2+ years of work experience in Search Engine Optimization;
• High Diploma in marketing, advertising or communications, MIS or stats preferred;
• Strong Knowledge in SEO tools, including Google Search Console, Google Analytics, Google AdWords, MOZ, DoubleClick;
• Familiar with social media and content marketing;
• Understanding the best practices of SEO implementation;
• Understanding of Pay-Per-Click (PPC) campaign management and optimization practices, as well as an understanding of social, video, search retargeting, and other online advertising opportunities;
• Analytical skill is a must;
• Independent, self-motivated, detail-oriented and well-organized;
• Good in English.

Benefits:

• Competitive remuneration package
• Medical coverage
• 14 days annual leave
• Discretionary bonus
• Career ladder and progression opportunities
• Modern, comfortable and attractive working environment

To apply for this position, please send your application letter & resume with current and expected salary (MUST).

All information received will be kept in strict confidence and for employment-related purposes only. Only short-listed applicants will be contacted for an interview. You may consider your application unsuccessful if you do not hear from us within six weeks from the closing date.  Enquiries by telephone or other means regarding the receipt of your application or the progress of the recruitment exercise will not be entertained.