Responsibilities

• Manage and execute digital marketing campaigns (e.g. SEM, programmatic, SEO, digital advertising, etc)
• Conduct analysis and optimization to continuously understand consumer behavior and improve campaign performance
• Support the setup and management of analytics infrastructure and KPI dashboard reporting (e.g. Google Analytics, Dashboards, QlikSense, Data Lake, etc)
• Day to day management and maintenance of relevant tools (e.g.Google AdWords, Yahoo Ads, DoubleClick, Tagging, etc)

Role requirements

• Bachelor degree in marketing, digital, analytics, mathematics, computer science or related fields
• 2+ years’ experience in conducting research, insights, and analytics in a digital setting
• Solid experience with relevant tools (e.g. Google AdWords, Google Analytics, Adobe Analytics, DoubleClick, QlikSense, programmatic, etc)
• Strong analytical skills and data driven thinking
• Financial services background welcome, but not mandatory. Marketing, digital, analytics agency background welcome
• Cantonese and English language skills preferred, experience working with regional teams ideal