Job Description

• Formulate and implement the business vision, strategies, objectives, policies plus management priorities and action plans. Thus deliver business results with respect to the objectives, investment decisions and management priorities.
• Build and nurture strategic, high-impact partnerships with brand-owners and principals to maximize mutual profitability and assure the relationship as an exclusive and highly valued business partnership.
• Establish an effective organization structure and operating system with respect to the requirements of the business model to fully utilize and allocate resources, and ensure smooth operation with high productivity and consistency.
• Safeguard the competitiveness, profit margin plus inventory of the brand/ products by assessing market entry risk, formulating and reviewing the pricing structure and product marketing strategies, directing price negotiation with all business partners.
• Develop sales strategies, objectives and tactics to achieve the sales goals and profit targets overall. Oversee the business development, sales performance and profit contribution of the sales function across all channels to deliver business results to its greatest extent
• Target maximization of brand alliance in monetary value and reaching targeted consumers; ROI through intelligence research and financial analysis.
• Lead management discussions with the Principals to synchronise marketing strategies and activities in each and every channel. Oversee the marketing management structure to develop an integrated rolling marketing calendar to support marketing strategies and product launches.
• Ensure all business activities are aligned with marketing strategies and financial objectives, measured through revenue growth, market penetration, territorial expansion of sales network, increase of market share in existing markets and maximization of new business development opportunities.

Required Skills

• Bachelor degree in Business Administration, Marketing or equivalent disciplines.
• Well experienced in business development & strategic planning.
• Online and Social media experience preferable.
• Experience in F&B is a must.
• Fluency in English and Cantonese is a must and Mandarin would be an asset.
• Operational background in POS, CRM and ERP.
• Willing to travel if required.

Required Experience

• Minimum 10 years’ sales and marketing experience in F&B with minimum 4 years’ experience within Senior Manager role.