Our client is a well known FMCG brand with strong market presence. Due to expansion, they are looking for a Senior Product Manager focusing on top performing brand(s).

Responsibilities:

• Key person to plan and execute 360 marketing campaigns including digital marketing strategies and contents to align with brand strategy
• Establish pricing and distribution methodology to enhance the brand’s position in the market
• Develop trade promotion plan, explore new business opportunities and potential strategic partners with important  ideas and decisions
• Understand and analyze consumer segments and buying behavior to drive sales and market share
• Manage marketing budgets and ensure the marketing strategies enable the company to meet sales targets 
• Responsible for brand overall performance and to deliver business reviews and presentations to senior management

 Requirements:

• +6 years experience in brand or product management in the field of FMCG/beauty sectors
• Degree holder in Marketing, Business Administration or related discipline
• Solid understanding in strategic implementation on marketing channels and tools, digital experience is a plus
• Innovative, strategic thinker, dynamic with strong communication skills
• Excellent command of spoken and written English, Chinese and Mandarin