Responsibilities  :

• Provide creativity to the company.
• Define social media and digital marketing strategy, planning and execution.
• Develop and execute customer acquisition and online-sales generation programs through paid media to drive key performance
• Continuously monitor campaign performance and communicate marketing activities and actionable insights with other business units on a regular basis to ensure integration and support for programs and initiatives. 
• Generate the strategy on audience segmentation by leveraging current analytics tool
• Analyse new traffic and website behavior using tracking tools, drilling for customer and business insights; transform data into actionable business decisions to improve the customer experience. 
• Perform Google Analystics and SEO/SEM strategy to evaluate campaign effectiveness
• Manage ad-hoc campaign execution, reporting requests and reporting solutions.
• To lead China online marketing and be responsible for advertising materials, establishing task schedule (with prioritised timeframe) of marketing campaigns through various social media platforms (Weibo, WeChat etc…), the online affiliate companies and online advertising companies. 

Requirement

• With Bachelor's degree 
• At least 5 years of developing, executing and optimising large scale performance digital marketing campaigns and media plans (Social Media ads, FMCG/beauty media) with complex budget responsibilities. Media planning experience required.
• Very experienced in social media (major Chinese platforms a plus)
• Experience in digital marketing agency a plus
• Strong analytical skills
• Experience in healthcare and cosmetics/FMCG related a plus.