Key Responsibilities: 

• Serve as the Lead on all Paid Search campaigns and all Performance Marketing strategy. Driving the success of various marketing activities, including paid search and social ads, media planning, keyword research, campaign management, ad/landing page optimization.
• Managing large budgets across several markets and Search Engines.
• Identifying local and regional opportunities and creating strategies through research on user behavior, competitor analysis, potential keyword opportunities etc.
• Comprehensive hands-on experience with Google Analytics or any other web analytics platforms.
• Manage digital advertising through market analysis, performance marketing, ROAS improvements and expanding market share.
• Focus on the continuous performance improvement of all marketing activities.
• Helping drive the vision of paid search to the next level.
• Track and analyse analytics reports to gain insight on traffic, demographics, and effectiveness; utilize this information to positively affect future outcomes.
• Identify required resource to build performance marketing capabilities within the marketing department, aiming to run all online paid advertising in-house, to drive highest ROI of paid media dollars, and ensure fastest reactive times to consumer or business needs.
  
  

Requirements:

• 4 years or above experience in scale / enterprise performance marketing with a outstanding performance track record in terms of optimizing conversion and ROI on paid search marketing, social media paid advertising etc.
• Able to use Google Analytics, DoubleClick Search, tracking systems, Adwords or any other analytical tools.
• Competent with self-managed Ad serving platforms like Google Adwords, Facebook Ads etc.
• Highly analytical and uses problem solving skills to ensure successful program execution to meet objectives.
• Embraces and is excited by the workload, pace and ambiguity that comes with working in a startup environment.
• Overseas Applicants are welcome!
• Fluent in spoken and written communication in Mandarin, Chinese & English.
  
  

To Apply: 
For interested parties, please send your full resume and cover letter with expected salary detailing out why you are the one and only Digital Performance Marketing Manager we’re looking for!