Responsibilities:

• Create and implement overall strategy to improve the overall digital customer experience, satisfaction and conversion
• Develop and improve of website, quote and buy, customer service portal front end experience
• Adopt a ‘continuous improvement’ mindset, always looking for opportunities to improve our consumer digital experience and performance of all journeys
• Support multi channel lead nurturing program to education consumers and drive interest and intent
• Leverage web analytics, customer insight, and UX/UI best practices to drive informed understanding and UX / UI improvements
• Identify, scope and prioritize website and content enhancements/developments required to improve business performance
• Work with the broader Digital Marketing team to ensure that website, purchase journey, customer service portal are effectively optimized for organic search through effective SEO strategies
• Support front end requirements gathering of policy system development initiative

Requirements:

• Bachelor degree in marketing, digital, UI/UX, design, or related fields
• 5 to 7 years+ experience in digital marketing / digital experience, finance services a plus but not required. Digital agency background welcome
• Proven results/ROI in creating positive digital journey that drive traffic and sales
• Demonstrable experience in managing the execution of web development, user journey design, wireframe, web analytics, SEO
• Strong experience with relevant website related tools (e.g. CMS, web content management tools, html, css, photoshop).
• Experience will new front and back end website and portal launch desirable
• Solid understanding of SEO (meta tags, meta descriptions, etc)
• Good understanding of analytics tools (e.g. Google Analytics, target manager, etc)