Objectives of the Role

• To ensure effective implementation of agreed business objectives and goals for channel-specific customers.
• To achieve targeted brand development, and financial objectives as mutually agreed with the CEO of the Company
• Key to success is strong negotiation skills and network to communicate with all levels of clients. 

Key Decision Making in this Role:

• Drive an aggressive growth for beverage products
• Develop the distribution in specific regions, modern trade and channel for core and focus brands
• Recommend, implement and monitor distribution programs & promotion plans for the channel specific customers
• Ensure the core and focus brand targets are delivered
• Sourcing of the right products to maximize profitability
• Liaise with all commercial departments to optimise synergy opportunity
• Take lead of Merchandising Team 

Key Responsibilities / Accountabilities

Sales Operations

• Develop and implement sales and distribution strategies within agreed budgets to achieve annual sales target.
• Enhance product presence at outlet level particular in all retail chains and selected premium outlets in specific regions
• Ensure the sales plan meets specific need of key customers
• Monitor the implementation and effectiveness of sales plan
• Identify ATL & BTL programs to drive sales within agreed budgets
• Manage and control discount/rebate budgets
• Regularly feedback to marketing team on the effectiveness of promotions as well as competitor's activities 

Financial and Marketing Management

• Participate with marketing in identifying promotional activities
• Develop and monitor business plans, together with marketing team, to achieve target objectives and the business strategies
• Assist to ensure the development of price ladders, new product opportunities, brand advertising and promotions in line with Company guidelines
• Work closely with the Department G.M. to come out with promotion plans for channel customers and consumers
• Initiate road shows or in-store displays as a marketing support for the achievement of the target  

Business Development

• Target to improve to full distribution of the Core and Focus brands as agreed with the General Manager
• Develop the listing opportunity in retail chains and modern trade
• Ensure the execution of promotions and their effectiveness are smoothly delivered
• Utilise market data analysis (own, competitive and industry) and identify key business, consumer and trade trends as they emerge
• Identify & develop new business to drive growth
• Manage projects for new launch of products and ensure successful execution of the brand plans
• Furnish the product portfolio from sourcing based on market trend and company development.
• Liaise with other department head to maximize the synergy for the benefits of Company

Customer Relationship Manager

• Establish a solid network with the top level of clients
• Strengthen relationship with key strategic accounts
• Participate in sales presentations and business review with key accounts
• Regularly provide staff training as to improve selling skills particular the key to conclude the deals 
• Develop loyalty to the brands and organisation through customer management

Skills, Knowledge & Competencies

Qualification and Experience

• University Graduated in Marketing / Hospitality is preferred
• Minimum 8 years in sales or trade marketing experiences in the related industry
• A solid management experience for 5 or above years
• Familiar with the financial and trading terms in chain stores
• In depth knowledge of beverage products and the related industry is an advantage

Competencies

• Result-Orientated
• Well connected with major retailing customers
• Independent, Strong interpersonal and communication skill
• Self-motivated, energetic, creative and outgoing
• Team player with enthusiasm on work
• Fluency in English and Chinese
• Sense of ownership
• Strong negotiation skill
• Planning and organisation
• Self-motivated in initiative

We offer attractive remuneration package and career prospects plus 5-day week and medical insurance. Interest parties, please forward your full resume with expected salary to us. 

All data collected shall be solely for recruitment purpose. 

Website   :       http://www.telford.com.hk