Assistant Digital Marketing Manager (International NGO)
Save the Children Hong Kong Limited
- Company Industries:Charity/Social Services/Non-Profit Organisation
Job Information
- Post Date:2019-01-21
- Career Level:Middle
- Location:Sai Wan
- Yr(s) of Exp:4 years
- Qualification:Degree
- Salary:Salary provided
- Employment Type:Full Time
- Job Function:Marketing - Direct Marketing Social Services - Community / Non-profit Organization Digital Marketing
Job Description
KEY AREAS OF ACCOUNTABILITY
- Assist the manager on formulating fundraising strategy through competitive research, platform determination, benchmarking, messaging and donor identification
- Support the Fundraising team to design and execute online acquisition campaigns and manage relationship with external suppliers and media buying agencies
- Develop engaging, creative, innovative content (original text, images, video or HTML) for regular placements in online channels.
- Responsible for maintaining the website through contents write up and building up of mini-sites in support of various campaigns to increase the visibility of SCHK’s social contents.
- Design and execute email marketing campaigns, regular donor conversion programs, gift shop and/or mobile apps
- Set up and optimize Save the Children HK (SCHK) web pages by enhancing payment efficiencies and optimize donation tracking.
- Collaborate with other Fundraising staff to provide proper digital support and web content to maximize overall fundraising success, including develop social media timelines coinciding with new campaigns launch or other brand messages
- Maintaining a consistent look and feel throughout all digital assets
- Audit and analyze social media presence, including digital costs and returns in terms of number of donors acquired and their value
- Monitors and develops reports on competitor activity within social media spaces
- Support the team to organize and execute fundraising events
- Other ad hoc duties as requested by the Line Manager
QUALIFICATIONS
- Degree holder in Marketing or Social Media, Business Administration, PR/Marketing Communications or related discipline
- A minimum of 4 years proven working experience in social media marketing or as a digital media specialist
- Excellent writing, editing (photo/video/text), presentation and communication skills. Fluency of both written and spoken Chinese (Cantonese) and English
- Demonstrable social networking experience and social analytics tools knowledge
- Adequate knowledge of web design, web development, CRO and SEO
- Knowledge of online marketing and good understanding of major marketing channels
- Positive attitude, detail and customer oriented with good multitasking and organizational ability
- Capable to prioritize tasks and adapt to sudden changes of work requirement, such as putting up an appeal within 48 hours during onset of emergencies / large scale disasters
- Lots of initiatives and with a can-do and adaptable attitude
This position is on a Full Time basis.
Don’t miss the opportunity to have career success and fulfilment while you deliver change for children to attain the right to survival, protection, development and participation.
We need to keep children safe so our selection process, which includes background checks, reflects our commitment to the protection of children from abuse. Candidates at the final stage of recruitment process may be requested to undergo Sexual Conviction Record Check by the Hong Kong Police. If you refuse to undergo the check, we have the right not to consider your application.
Interested parties please send full resume, including your current & expect salary and date of availability by clicking "Apply Now". Personal data collected will be used for recruitment purpose only.
Personal data collected will be used for recruitment purpose only.
Company Info
Save the Children is the world’s leading independent organization for children. We believe every child deserves a future. In Hong Kong and around the world, we give children a healthy start in life, the opportunity to learn and protection from harm. We do whatever it takes for children, every day and in times of crisis, transforming their lives and the future we share.
Building on our 100 years’ experience of bringing communities, civil society, governments, businesses and donors together, Save the Children ensures children's unique needs are met and their voices are heard. We deliver lasting results for millions of children, including those hardest to reach.
Save the Children Hong Kong is part of the Save the Children global movement, which is made up of 30 member organisations, operating in around 120 countries.
Are you passionate about helping children in Hong Kong and around the world? Join us in inspiring breakthroughs in the way the world treats children and to achieve immediate and lasting change in their lives!
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