Assistant Manager, Digital Marketing (Data Analysis and Modelling) (2-year Renewable Contract)
Hong Kong Tourism Board
- Company Industries：Others
Job Information
- Post Date：2019-01-21
- Career Level：Middle
- Location：Tin Hau
- Yr(s) of Exp：8 years
- Qualification：Degree
- Salary：Salary provided
- Employment Type：Contract
- Job Function：Business Analysis / Data Analysis Marketing - Market Research Digital Marketing
Job Description
Responsibilities
- Lead a small team and be responsible for implementing the new data management platforms
- Lead data structure design, data integration and data analytics
- Recommend target segments and conduct data segmentation, translate cross-channel data into meaningful insights
- Conduct regular campaign analysis and post-campaign evaluation
- Assist in digital projects such as website and application development projects
- Support and closely coordinate with other teams to facilitate their marketing plans
- Monitoring and analysis of digital innovation from the industry
Requirements
- Degree in Marketing, IT, Statistics or related discipline is preferred
- Experience in using data management platforms (E.g. SalesForce, Adobe Marketing Cloud)
- Minimum 8 years’ working experience with at least 3 years in digital marketing, CRM or related field
- Strong analytical and problem solving skills with attention to detail
Interested parties please send resume with present and expected salary by by clicking Apply Now or by mail to "Human Resources Department, Hong Kong Tourism Board, 9th-11th Floors, Citicorp Centre, 18 Whitfield Road, North Point, Hong Kong". Please quote the reference number in the application.
Personal data provided by job applicants will be used strictly in accordance with our personal data policies, a copy of which will be provided upon request.
Only shortlisted applicants will be contacted. All Information received will be kept in strict confidence and only for employment-related purpose.
Company Info
You have a chance to start a career in tourism with the second recruitment for the Tourism Orientation Programme (TOP). Funded by the Government and organised by the Hong Kong Tourism Board (HKTB), this structured programme will provide paid training for a year. It is ideal for candidates who want to enhance their competitiveness in the tourism industry through continuous learning and dedicated workplace attachments. Successful candidates will become Tourism Hosts in the front line of different service organisations to enhance Hong Kong’s international image as a leading tourism destination.
| Position | Company | Location | Update |
|---|