Regional Digital Marketing Supervisor - Timberland

VF Hong Kong Limited

Company Industries：Wholesale / Retail

Job Information

Post Date：2019-01-21
Career Level：Middle
Location：Kwun Tong Area
Yr(s) of Exp：4 years
Qualification：Degree
Salary：Salary provided
Employment Type：Full Time, Permanent
Job Function：Marketing - Brand / Product Management Marketing - Marketing Communication Digital Marketing

Job Description

Deliver the brand messaging and make our brand visible to the target audience, engage them in an online conversation and journey to explore about our brand, our product offerings, then onto the path to purchase. Create content which could be either adapted from global assets or produced regionally/locally. Design and optimize regional the user experience on Timberland.com

Responsibilities:

Digital and Social Marketing

Plan and execute all digital marketing activities, including but not limited to SEO/SEM, social media, email, display advertising campaigns
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Create and provide digital marketing toolkit and social content for markets to activate according to the regional seasonal marketing calendar
Content created should follow regional digital marketing strategy, social marketing content & community management strategies in tandem with global/regional brand marketing direction.
Content provided by anchor brand should be adapted wherever necessary to resonate with Asian consumers.
Manage and collaborate with agencies and other vendor partners in delivering quality digital and social assets

Website and Other Online Portals

Collaborate with internal teams and external vendors to create landing pages, digital assets, and optimize user experience for our owned online properties
Manage product matrix upload process per season, and work with markets to ensure smooth website refresh

Others

Oversee development of localized content by markets
Track and monitor markets usage of regional content and effectiveness of content types: local vs. regional; promotional vs product vs lifestyle, etc.
Monitor local country websites and social media sites to ensure branding consistency

Requirements:

Minimum 4 years of experience in digital / social marketing
With sense of urgency and able to meet multiple deadlines
Able to work under multi-national culture and collaborate with teams in APAC
Experience in project management and assets management is required
Experience in Ecommerce and regional exposure is an advantage
Good command of written and spoken English and Chinese

We offer 5–day work week, competitive salary and fringe benefits to the right candidate. Interested parties are invited to send your full resume with current and expected salary by clicking "Apply Now".

Candidates who are not contacted within 1 month from sending the resume should consider your applications filed for future opportunities.

All applications will be treated in strict confidential and used for recruitment purpose only.

Company Info

VF Corporation outfits consumers around the world with its diverse portfolio of iconic lifestyle brands, including Vans®, The North Face®, Timberland®, and Dickies®. Founded in 1899, VF is one of the world's largest apparel, footwear and accessories companies with socially and environmentally responsible operations spanning numerous geographies, product categories and distribution channels. VF is committed to delivering innovative products to consumers and creating long-term value for its customers and shareholders.

VF Diversity Vision Statement

VF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world.VF is an equal employment opportunity/ affirmative action employer of minorities, females, protected veterans and the disabled. VF is committed to providing equal opportunities in employment, and treating our VF associates and VF applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV/AIDS status, or any other legally protected factor.

Contact

Apply