Assistant Content Marketing Manager
Futurestep (Hong Kong) Limited
- Company Industries:Others
Job Information
- Post Date:2019-01-19
- Career Level:Middle
- Location:Not Specified
- Yr(s) of Exp:3 years
- Salary:HK$30,000 - 35,000 /month
- Employment Type:Full Time, Permanent
- Others:Full Time, Permanent
- Job Function:Public Relations - Copy-writing Digital Marketing
Job Description
A large-scale retail group with an unparalleled & innovative digital platform is having a new headcount:
Job Responsibilities:
- Formulate and execute content marketing strategies which helps to drive organic traffic and conversions growth
- Plan and manage the daily content of various channels
- Develop creative writing and editorial strategy
- Provide editorial oversight of content created by multiple parties (freelancers, vertical KOL etc)
- Responsible for content discovery, partnership development and ensure contents are published in right channels
- Work closely with digital marketing lead to plan and implement of digital marketing campaigns
- Set content KPI and measure campaign effectiveness
- Liaise with different business unit to ensure the contents displayed are relevant to consumer and make responsive adjustment if any performance shortfall
- Formulate personalization strategy which help to obtain customer activity performance in online platform and with key objective to drive sales conversion through content engagement
Job Requirements:
- Bachelor’s Degree in eCommerce, Journalism, Marketing, communications or related discipline
- Minimum 4 years' experience in content marketing, with a proven track record in driving conversions through effective content strategy
- Flexible, adaptive to fast pace environment, and able to meet tight deadlines with quality output
- Able to work independently, quickly and with limited direction
- Excellent communication and interpersonal skills
- Excellent of both spoken and written English and Chinese (Cantonese & Mandarin)
Company Info
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