Purpose        

Develop and execute marketing strategy in marketing and business development for Florentia Villages in HK; be responsible for planning, developing and directing marketing and business development activities.

Responsibilities

• Support the MarketingDirector by performing a plethora of tasks assigned and to ensure the coordination, planning, and execution of the marketing strategy and partnership development.

• Work together with Deputy Center director and other team to implement marketing strategies in all aspects.

• To lead the Marketing team in HK to develop marketing programs to bring as many footfall as possible.
  
  
• Identifying business opportunities and pursing co-marketing partnerships opportunities with entities within relevant industry segments, including Banks, hotels, airlines, online travel agencies, tourism bureaus, MICE and Corporates , to promote the Center as top of mind shopping destination .
  
  
• Proactively work with external partners and internal marketing team to develop and execute various awareness building campaigns, marketing programs and events contributing to sales and marketing objectives.
  
  

• Assist in maintaining a strong team performance, by regularly reviewing KPI’s and goals against performance and realigning strategies according to results.

• Prepare department performance reports and submit to Deputy Center Director and Marketing Director on monthly basis.
  
  

• Willing to be rotated jobs upon needs

   

   

Key Relationships

Competencies

• Strategic Planning and Delivery
• Leadership
• People Management
• Results Focus
• Communication and Influencing
• Team Work
• Creative
• Customer Oriented

Knowledge and Skills

• Bachelor’s degree in marketing, hospitality or a relevant field is strongly preferred.

• 5+ years ofmarketing & partnership development experience in shopping mall or retail industry or tourism-related project management.
• 2+ years of supervisory experience is required.
• Strong knowledge of marketing discipline, strategies and tactics.
• Proven relationship-building skills to get desired results.
• Work with passionateoptimistic attitude, clear logical thinking.
• Has mature personality and be able to work under pressure.

Other Requirements

• Strategic thinking on business goals of branding
• Good experience and capabilities in marketing project management
• Creative, flexible and energetic. Must have “jack of all trades attitude.”
• Good team player and good at coordination in cross-function as well as internal and external business partners.
• Outstanding organizingand integrationskills and ability to juggle multiple projects
• Has strong sense of urgency in fast-paced environment
• Good command in creative thinking, communication and negotiation skills
• Good command in written and verbal English and Mandarin communication
• Solid expertise in MS Project, Photoshop, Visio, Access, Word, Excel
• Take other relevant duties or responsibilities as directed and ensuring timely delivery
• Willing to be rotated jobs upon needs