Senior Media Planner
Vizeum
- Company Industries:Advertising / Public Relations / Marketing Services
Job Information
- Post Date:2019-01-10
- Career Level:Middle
- Location:Quarry Bay
- Yr(s) of Exp:3 years
- Qualification:Degree
- Salary:Salary provided
- Employment Type:Full Time, Permanent
- Job Function:Account Servicing Media Buying Marketing - Marketing Communication
Job Description
With the support of the Account Director and Senior Manager, the Senior Planner is responsible for the creation of media strategies, media plans and the overall execution across the implementation process.
Responsibilities
Strategy, Planning & Implementation
- Leverage marketing landscapes, competitor insights and audience insights to create compelling media strategies and media plans for their portfolio of clients based on client business and marketing objectives
- Efficiently manage the approval process of the plans
- Monitor results achieved (e.g. GRP, Reach & Frequency, etc) vs planned objectives with support from Supervisor
- Ensure all agreed reports are provided in a timely and accurate manner
Buying Negotiations
- Prepare implementation buying briefs and work with key publishers to negotiate efficient rates and proposals – effectively evaluate media opportunities for clients
Implementation & Activation
- Set up campaigns using tools including Google Double Click Campaign Manager, Adwords and various social platforms including Facebook and Instagram
Account Management
- Together with the Senior Manager and Associate Director, the Senior Planner is responsible for the day to day planning & execution operations across the accounts and is required to front face clients and publishers regularly
Requirements
- University graduate with 2 -3 + years of relevant experience
- Good knowledge of basic CMMS functions
- Good command of English and Chinese
- Good PC skill , especially excel, powerpoint and internet operation proficiency in the full suite of Microsoft Office tools
- Good knowledge of the Hong Kong media environment – regional and international titles a plus
- Willing to mentor and train junior staff
- Positive, good attitude and willing to be a part of the team
We offer 5 days work and attractive compensation package to suitable candidates. Interested parties, please send your full resume including your present & expected salary to us.
Please note that only short-listed applicants will be notified. All information provided will be treated in strictly confidential and used solely for recruitment purpose.
Company Info
Vizeum is a global communications planning & media buying network, created for the new era of media. A convergent world where consumers and content come together, in real time, on platforms and devices. A global world massively impacted by digital and technology, totally reshaping the environment that brands and people live in.
Because today is all about being connected, interconnections and interdependence, Vizeum embraces these global opportunities to create powerful connections between brands and people at speed and scale.
Innovation fuels everything we do, from crafting our teams, developing our people, to designing our processes. Partnerships with leading Innovation centres, organisations and start-up communities around the world give us the privileged access we need to understand and leverage the opportunities of the future.
Sustainable consumer relationships, long-lasting connections, based on trust, loyalty and transparency, is what we believe will ultimately deliver brand growth for our clients.
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