Responsibilities

• Develop strategic digital and loyalty campaigns to build customer affinity and sales opportunity
• Integrate digital communication with other marketing communication platforms with CRM
• Head the design and deployment of a loyalty solution of eMarketing, Customer Engagement and related data capture for the hotel’s dining program 
• Prepare proposals, quotations, progress report and related workflow documentations. Coordinate and consolidate business unit feedback and comments for review and improvement
• Manage the eMarketing related tactics of the loyalty program with business sense to drive consumption of the program and sales for hotels 
• Close monitoring and bench-marketing of project deliverables and work with internal teams, third party vendors and partners to deliver results 
• Resource and budget planning 
• Consistently explore and experiment new online/ digital/ social media platforms to capture the newest trend of online consumer behaviour
• Report on industrial best practices to formulate or be fluid in strategies 
• Analyse post-project / campaign findings for continuous upgrading

Requirements

• Degree in Business Administration, Marketing or related disciplines; 
• At least 5 years’ experience in CRM, digital marketing, data analysis or e-commerce 
• Good account management skillset for client relationship retention, contract renewal, service scope up-and-cross selling, partnership negotiations
• Solid working knowledge on digital marketing especially on email marketing 
• Strong interpersonal skill and coordination, organisational skills 
• Ability to simultaneously prioritise and multi-task projects 
• CRM, digital, technology-savvy and willing to work under pressure and tight timeline 
• English and Chinese copywriting skills

Competitive remuneration package and career advancement opportunities will be offered to the right candidates. Interested parties should apply with full resume, expected salary and contact details to: Group Director of Human Resources, 8/F, The Royal Pacific Hotel & Towers, China Hong Kong City, Canton Road, Kowloon, Hong Kong or via www.sino-hotels.com

Please read our Personal Information Collection Statement at www.sino-hotels.com/en/careers/career-pics before submitting your application. Equal opportunities are extended to all candidates and the information provided will be treated in strict confidence and used for recruitment purposes only.