The purpose of this position is to perform expert-level professional functions related to digital marketing services in Hong Kong with a direct link to the Philippines for our regional operation. This is an opportunity to lead the digital marketing team of a well-established ICT firm.

POSITION REQUIREMENTS

* Familiarity with the marketing spaces in both Hong Kong and the Philippines.

* Responsible for the within-budget development and implementation of marketing strategies and initiatives at the beginning of each calendar year (to be presented to the regional vice-president for approval).

* Be personally responsible for managing the firm’s digital platforms to develop and enhance the existing online following.

* Efficiently implement and manage the firm’s marketing and PR activities in both Hong Kong and in the Philippines.

* Maintain up-to-date knowledge on the digital marketing landscape and the relevant tools and available technologies within the industry while providing monthly reports on emerging market trends and recommending strategies to capitalise on these trends.

* Maintain effective digital and mobile media campaigns to ensure that the firm’s objectives and key performance indicators are successful so that the overall goals of the firm are realised.

* Initiate and maintain strong partnerships with Hong Kong- and Philippine-based media outlets, influencers, journalism professionals, and other key segments of the digital marketing space in both markets.

* Increase the flow of digital traffic towards the firm’s online platforms by creating eye-catching original content for both the Hong Kong and Philippine markets.

REQUIREMENTS

* An existing and up-to-date client database in both Hong Kong and the Philippines.

* A comprehensive understanding of how the marketing spaces in Hong Kong and the Philippines operate and a sound grasp of the differences in these markets – and well-considered concepts on how to go about bridging these gaps.

* A highly-motivated and goal-oriented candidate is a must, and the candidate must possess strong communication, interpersonal and organisational abilities.

* The ability to perform analytical and presentational duties as well as explaining high-level marketing strategies to other senior members of the firm and members of the digital marketing industry in both markets.

* The ability to work independently, to tight deadlines and outside of regular office hours (when required).

* A native English speaker.

EXPERIENCE

* At least five-years experience working in the Philippines and five-years experience working in Hong Kong within the marketing space, with a proven track record in effectively completing fundamental and advanced marketing tasks.

Relevant certifications will be added advantage.