Regional Media Manager - Luxury Retail
Trouve Executive Limited
- Company Industries:Others
Job Information
- Post Date:2018-12-28
- Career Level:Senior
- Location:Not Specified
- Yr(s) of Exp:8 years
- Qualification:Degree
- Salary:Salary provided
- Employment Type:Full Time
- Others:Full Time
- Job Function:Media Buying Strategic Planning Others
Job Description
Our client, a leading international luxury fashion brand is currently looking for a Regional Media Manager to join their marketing team in Hong Kong.
Responsibilities:
- Define media strategy proposal to global team to best maximize campaign influence and ROI.
- Assistance to the media contract negotiation and execution
- To drive brand awareness and recruit new fans for existing brand-owned platforms, together with the new battlefields
- Work closely with global team to set annual/project media strategy directions across all APAC regions for all channels – print, outdoor, digital adv, search engine, etc.
- Explore new media opportunities with strong local insights to enhance brand exposure and reinforce brand fashion statement
- Set full metrics for integrated projects, campaigns, online activities and ensure the achievement of KPIs by effectively monitor outputs
- Manage all implementation request support to global team
- Optimize and maximize media campaign ROI based on strong negotiation skills to get competitive prices and added value to brand
- Work with other APAC teams to generate the consolidated media supporting to key corporate or product projects
- Work with PR team to maximize the returning of media investment to benefit editorial coverage
- Competitor information sharing & comparison
Requirements:
- University Degree in Communications Management or related discipline
- A minimum of 8 years PR and advertising relevant experience of which 2 years at managerial level, preferable in retail industry
- Good interpersonal and communication skills
- Mature, self-motivated, detail-minded and result oriented
- Excellent command in both English and Chinese (Cantonese and Mandarin)
TO APPLY:
Please send your detailed CV (includes expected Salary) in MS Word format.
All information provided will be treated in strict confidence and used solely for recruitment purposes; only short-listed candidates will be notified.
Company Info
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