Senior Manager, Media - REQ420 (Based in Hong Kong)
Melco Resorts & Entertainment
- Company Industries：Hospitality / Catering
Job Information
- Post Date：2019-01-10
- Career Level：Senior
- Location：Central
- Yr(s) of Exp：8 years
- Qualification：Degree
- Salary：Salary provided
- Employment Type：Full Time, Permanent
- Job Function：Media Buying Strategic Planning
Job Description
POSITION SUMMARY:
Senior Manager, Media, is a position for a media-savvy professional who is passionate in shaping the Hotel, Gaming & Entertainment industry and creating demand across all media channels.
The individual is a part of closely integrated Media team chartered with planning and executing promotional media campaigns in support of the brand and demand initiatives. This position entails overseeing the execution of all integrated paid media activities while collaborating cross-functionally in marketing and with appointed media agencies.
Reporting to Director, Media, the role is expected to manage the annual media budget for the properties, to oversee the paid media strategy and ensure business objectives are met; ultimately to drive visitation and gaming & non-gaming revenue for the properties; he / she will own and oversee the creation of media scorecard and generate insights from thorough analysis of the media results.
PRIMARY RESPONSIBILITIES:
EXPECTED CONTRIBUTIONS:
- Assist in development of media strategy for properties
- Manage daily relationship with media agency including media placement, reporting
- Provide industry key trends and insights
- Assist in budget allocations for all prospective media (programmatic, social, print, digital and OOH)
- Create and communicate monthly report on aligned KPIs
- Briefing in media strategy for input into campaigns across properties, F&B & Entertainment
- Develop, measure and report on all campaigns
- Works closely with appointed media agency, in-house digital team and external media suppliers for media planning & buying based on the given media budget for assigned brand & marketing projects. Executes & follows up the approval plans
- Negotiates with media suppliers (direct buy) for better media resources & rate
- Exploits current & new media opportunities that align with company’s media strategies and business goals
- Support ad-hoc brand / marketing projects
- Frequent travelling between Hong Kong and Macau
QUALIFICATIONS & EXPERIENCE:
Experience:
Successful candidates will have at least 8 years of relevant work experience within the fields of marketing, advertising and hospitality in Hong Kong & China; working experiences in media agency will be a definite advantage. Proven experience in executing successful campaigns; knowledge of all digital media is a must. Proven experience in creating, developing and managing media budget. In continuously progressive positions, including 4 or more years of managerial experience, supervising and mentoring staff. Keen attention to detail in planning, organization and execution of tasks. In addition, candidates must be able to demonstrate success in proactively responding to a dynamic and fluid market. Experience in Macau, HK and China markets will be a definite advantage
Education
- Bachelor Degree in Marketing or Communication is preferred
Skills / Competencies
- Candidate must have familiarity with advertising and media planning & buying
- Candidate must have well developed marketing and communications management skills
- Candidate must have strong project management skill and good communication & presentation skills, and have the ability to manage multiple projects simultaneously
- Candidate should have ability to develop strong relationship, both internally and externally, and feel comfortable interacting with people from different disciplines and cultures
- Candidate must be well organized and have strong quantitative / analytical skills
- Candidate must be numerate and have strong attention to detail
- Candidate should be a self-starter and good team player
- Read, write, speak and understand Cantonese and English, fluent in Mandarin is a plus
To apply or for more information, please visit our website:
https://mycareer.melco-resorts.com/opportunities/index.html
Suitable candidates will be invited for an interview within 4 weeks of their application. All information collected will be used for recruitment purposes only.
Company Info
Melco Resorts & Entertainment (NASDAQ: MLCO), a leading developer, owner and operator of casino gaming and entertainment resort facilities in Asia. The Company currently owns and operates City of Dreams, its flagship integrated resort and home to the world’s largest water extravaganza - The House of Dancing Water; Studio City, a cinematically-themed integrated resort; Altira Macau, a Forbes 5-star luxury hotel; and the Mocha Clubs, a series of lifestyle and entertainment clubs in Macau. In the Philippines, a subsidiary of the Company operates and manages City of Dreams Manila, an integrated resort in the Entertainment City complex in Manila.
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