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Marketing Officer

Christie's Hong Kong Ltd

  • Company Industries:Others

Job Information

  • Post Date:2019-02-18
  • Location:Central
  • Salary:Salary provided
  • Employment Type:Full Time, Permanent
  • Others:Full Time, Permanent
  • Job Function:Marketing - Marketing Communication  Public Relations - General / Support  Digital Marketing  

Job Description

OVERALL PURPOSE OF THE JOB:  
• The Marketing Team operates as a central hub, collaborating with colleagues across a wide arrange of functions: Art Specialists, Business Managers, Design, Digital, Client Insights, CRM, Editorial/ Content, Press, Social Media and other key stakeholders.
• The function of the Marketing Officers is to support the Marketing Management Team in the project management and execution of regional and global, multi-channel marketing campaigns for live auctions, e-commerce sales, private sales, exhibitions.
• The Marketing Officer will assist the Marketing Management Team as it shepherds a campaign from inception to completion. Sale marketing campaigns will include the planning of paid media, website promotion, content marketing, CRM, social and promotions all of which must drive buying, bidding and registrations for related sales. They will provide weekly updates on project status.
• Contribute to improvements to internal process mapping for ideal Marketing team performance

Key Responsibilities & Tasks (Duties include but are not limited to the following)

• Support team of Marketing Managers from an execution perspective
• Ability to work collaboratively and with integrity; embody a corporate standard of active, capable and professional engagement with assigned role
• Gather, organize and proof assets for all campaign and sales promotion, consignment gathering, brand efforts and evergreen content campaigns including: advertising (print + digital), email, web, video, social media (WeChat, Instagram, Facebook etc), signage and direct mail pieces
• Propose timelines, track progress, flag delays and problems solve to ensure timely delivery
• Solicit feedback on marketing materials and work with Editorial, Design and Multi-media teams to implement
• Help to maintain detailed records of marketing activity and budget tracking
• Ensure non-catalogue marketing copyright is cleared and fees are processed as required
• Assist with copyright approvals on marketing materials (as needed)
• Administration in support of the production process: FileMaker set-up of jobs and timings, shared-drive set-up of folders, assembling assets (searching for image barcodes on DAM and downloading), picture research, organizing files for copy, cataloguing, checking status of brief; chase to ensure deadlines are met on timings with supply of proofs, mark-up of amends, final approval and delivery
• Generate CID codes to track digital activity and log performance reports
• Assist with tracking ‘data dashboard’ items to calibrate marketing performance
• Coordinate details with external media buying agency and a variety of publications to research and book advertisements (as assigned)
• Liaise with outside vendors including printers and mail-houses (or work with Christie’s Production and Creative teams to fulfill this need, as is appropriate)

Skills/Competencies Required:
• 3+ years (min) marketing and communications experience in APAC with leading international organisations.
• Solid experience marketing to HNW / UHNW client segments.
• Demonstrated expertise in written communications with digital / social media experience desired.
• Understanding of the intersection of digital, social and traditional marketing.
• Excellent project management skills – proven ability to manage multiple tasks and deliverables to strict deadlines without sacrificing quality.
• Outstanding interpersonal skills, ability to work across different audiences, personalities and experience levels.
• Strong analytical capabilities and experience using a wide variety of analytic tools, incl. using market research and data analysis to inform the formulation of marketing communication strategies.
• Knowledge of digital analytics tools desirable (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
• Degree in Marketing, Business Management or relevant subjects.
• Excellent English and Chinese language skills (verbal & written) essential.
• Mature, team player attitude and will thrive in a high delivery and performance driven environment.

 

Company Info

World’s Leading Auction House

Christie’s is a name and place that speaks of extraordinary art, unparalleled service and expertise, as well as international glamour. Founded in 1766 by James Christie, Christie's has since conducted the greatest and most celebrated auctions through the centuries providing a popular showcase for the unique and the beautiful. Christie’s offers over 450 auctions annually in over 80 categories, including all areas of fine and decorative arts, jewellery, photographs, collectibles, wine, and more. Prices range from $200 to over $100 million.

Christie’s, the world's leading art business, had global auction and private sales. Our sales figures were driven by an increase in new buyers across all geographies coming to the market, including from growth markets such as China and through the Internet.
Christie's also has a long and successful history conducting private sales for its clients in all categories.

Christie’s has a global presence with 53 offices in 32 countries and 10 salerooms around the world including in London, New York, Paris, Geneva, Milan, Amsterdam, Dubai, Zürich, and Hong Kong. More recently, Christie’s has led in growth markets such as Russia, China, India and the Middle East, with successful sales, exhibitions and initiatives in Shanghai, Moscow, Baku, Beijing, Mumbai, Delhi, Jeddah, Abu Dhabi, Doha and Dubai.

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