A large-scale retail group with an unparalleled & innovative digital platform is having a new headcount:

Job Responsibilities:

• Formulate and execute content marketing strategies which helps to drive organic traffic and conversions growth
• Plan and manage the daily content of various channels
• Develop creative writing and editorial strategy
• Provide editorial oversight of content created by multiple parties (freelancers, vertical KOL etc)
• Responsible for content discovery, partnership development and ensure contents are published in right channels
• Work closely with digital marketing lead to plan and implement of digital marketing campaigns
• Set content KPI and measure campaign effectiveness
• Liaise with different business unit to ensure the contents displayed are relevant to consumer and make responsive adjustment if any performance shortfall
• Formulate personalization strategy which help to obtain customer activity performance in online platform and with key objective to drive sales conversion through content engagement
• Drive customer personalization through content design, micro segment algorithm definition, performance monitoring and content A/B testing etc.
• Analyze results and utilize data critically to make recommendations to optimize content marketing strategies

Job Requirements:

• Bachelor’s Degree in eCommerce, Journalism, Marketing, communications or related discipline
• Minimum 5 years' experience in content marketing, with a proven track record in driving conversions through effective content strategy
• Strong knowledge about SEO optimization, Content Management Systems and best practices
• Flexible, adaptive to fast pace environment, and able to meet tight deadlines with quality output
• Able to work independently, quickly and with limited direction
• Excellent communication and interpersonal skills
• Excellent of both spoken and written English and Chinese (Cantonese & Mandarin)