Job purpose

The Digital Marketing Executive will be responsible for in managing and execute all aspects of content for Klarity Group’s website, focus in digital marketing activities and online sales strategies to achieve sales target.

Duties and responsibilities

• Perform general marketing duties with focus in Digital & Social Media platforms
• Experience in both ATL (Above The Line) & BTL (Below The Line) Advertising for Aesthetic supplement / lifestyle.
• Perform webmaster role
• Manage and acquires bloggers information and KOLs (Key Opinions Leaders.
• Planning, executing and monitoring digital and e-marketing activities
• Implementing, manage and exploring new ideas to drive and engage users and build social media presence
• Update website and production of all E-marketing materials
• To analyze and improve digital marketing plans while developing benchmarking for measuring the effectiveness of campaigns
• Maximize results and hit targets on campaigns on search engine marketing platforms (such as Google, Yahoo)
• Handle queries and discussion on social media
• Manage quarterly newsletter publication lifecycle
• Facilitate and edit video recordings

Knowledge, Skills, Abilities & Other Requirements

• Minimum 3 - 5 years experiences and knowledge in digital marketing and branding activities in services oriented industry (eg: Spas, Gyms, Salons, Aesthetic products)
• Able to create and maintain social media properties. Digital media content production expertise will be added advantage
• Familiar with the use of web concepts & technologies such as Flash, webpage design, SEO, SEM and analytics.
• Understand market trends and consumer behavior in Service industry
• Good project management skills, able to meet tight deadlines, detail oriented and able to multitask
• Possess good oral and written English communication skills, preferably with copywriting and editorial skills.