Highlights of our business:

1. Large active paying customer base.
2. Multiple funnels that aggressively seek out new customers.
3. Aggressive white-hat marketing plan firing on all cylinders.
4. A strong team of editors, designers, and engineers to help produce high-quality email and lifecycle marketing content.

Responsibilities

We’re looking for a highly talented Content Strategist to define and drive the vision of our email marketing to maximize the impact on customers.

You’ll work with the marketing and product teams to:

• Plan and write lifecycle marketing email drip campaigns.
• Integrate email with our other messaging campaigns to align and maximize impact on customer KPIs.
• Work with our design and brand teams to make your campaigns come to life.
• Work with developers to implement email drip campaigns.
• Build and send surveys to existing customers to gain valuable insight for both Product and Marketing teams.
• Optimize existing marketing campaigns with A/B tests on subject lines, content, audience segmentation, etc.
  • Constantly monitor, report on and analyze test performance.
• Use email best practices and test results to improve marketing campaigns.
• Communicate all email marketing plans to stakeholders including the Heads of Marketing and Product.
• Edit and proofread non-marketing (i.e., transactional) emails sent to customers.
• Manage email reporting and keep dashboards up to date.
• Ensure all email copy is on-brand.
• Perform other ad hoc writing, editing, and general marketing tasks as needed.

Your success metrics will include

• Increasing customer retention and reducing churn
• Improving sales from emails and email conversion rates
• Increasing upgrades from free trial to paid
• Reducing email unsubscribe and bounce rates
• Growing various email lists

Required skills:

• 2+ years experience in email marketing, preferably with a software-as-a-service (SaaS) company.
• Strong understanding of email marketing best practices, audience segmentation, customer databases, and A/B testing.
• Excellent command of English writing and editing.
• A conversion-oriented mindset. You enjoy increasing sales and the process that comes with it.
• Natural ability to communicate empathetically with various current and potential customer segments.
• Ability to collaborate across teams (product, engineering, marketing, and design).
• Project management.

This position

1. Attractive compensation and top-quality health insurance
2. Based in Hong Kong at our spacious office in Wanchai. Lots of light, open space, fitness equipment, and powerful hardware, all in a convenient location
3. Full-time employment, 40 hours per week, with flexible work times