OVERVIEW

We are looking for a Brand Marketing Manager to help grow and scale the Pilgrim Collection brand. This person will be responsible for building strategies, developing tactics and bringing our brand values to life across channels. Managing PR/communications, product marketing, social marketing, influencer marketing and email marketing – this role will lead cross functional campaigns and manage them from start to finish, in collaboration with agency partners. While the role will have an execution component at the beginning, it will be expected of that person to be able to grow and develop more junior team members as we expand.

This role will report into the co-founder and will be based out of HK.

RESPONSIBILITIES

• Develop and implement a brand strategy and cross-channel marketing calendar
• Manage marketing briefs, and lead plans for full-funnel product launches, campaigns and activations
• Increase brand awareness in both existing (US) and new markets (Canada, UK and EU)
• Identify clear audience strategies to evolve and grow our customer base
• Build relationships with Influencers
• Engage a community on Social Media (FB, IG)
• Create new stories and angles for PR
• Bring the brand to life through experiential events and pop-ups
• Manage newsletters and create programs that drive brand loyalty
• Establish the KPIs to track effectiveness of campaigns and activations, and evaluate how to iterate in order to achieve our brand marketing goals

QUALIFICATIONS

• 3+ years of work experience in brand marketing and/or communications
• Experience working in a consumer start up and building initial brand awareness
• Fluency in digital marketing and solid understanding or first hand experience of marketing and e-commerce tools
• A sense of creativity and understanding of the creative process
• Good presentation and interpersonal skills
• Project management skill with good attention to detail
• Ability to work at strategic and tactical levels – no task is too small.
• Ability to work within tight deadlines, adjust to changes in priorities and balance short-term needs with long-term strategic initiatives
• Work authorisation in HK required