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Senior Brand Manager - contract

JT Laurel Consultancy Limited

  • Company Industries:Others

Job Information

  • Post Date:2019-01-28
  • Career Level:Senior
  • Location:Not Specified
  • Yr(s) of Exp:6 years
  • Qualification:Degree
  • Salary:Salary provided
  • Employment Type:Contract
  • Job Function:Marketing - Brand / Product Management  

Job Description

Our client is a fast growing FMCG MNC and they are looking for a Contract Senior Brand Manager to support the business growth. Reporting to Marketing Manger and you will be responsible for:

Job Description

  • Set business strategy for the assigned specialized nutrition brand to balance short-term and long-term goals to unlock growth potential
  • Independently develop and execute annual business plan to continue drive the fast pace of growth
  • Lead multi-disciplinary agencies and internal cross-functional teams to achieve business and brand objectives
  • Shape category and brand story together with sales and shopper marketing team to influence our key customers
  • Work closely with finance team to track and help supervisor drive brand’s P&L
  • Proactively plan and reallocate brand A&P to maximize spend efficiency
  • Lead/assist in NPD projects to ensure robust innovations pipeline for the brand
  • Work with global & regional team in developing winning communications and portfolio along with supervisor, then translate back to local insight-driven communications
  • Coach and lead 1 direct report (i.e. Brand Manager)

Qualifications 

  • University graduate with a minimum of 6-8 years of working experiences in Brand Management or Category Management
  • Experience leading people or a team
  • A strategic mindset with a strong thirst for success
  • A problem-solver with a good mix of analytical skills as well as sense of creativity
  • Proven track records in leading and motivating internal cross-functional teams and external agency partners will be key 
  • Experience in China marketing or cross-border e-commerce will be an advantage
  • Excellent listening, communication and influencing skills are essential

Company Info

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