Brand:                          Caudalie

Market:                        Hong Kong

Position:                      6-month Temp Digital & E-commerce Manager (maternity leave cover)

Reporting Line:            Asia Marketing Operations Manager

Primary Objectives:

Contribute to the growth of the brand by maintaining and maximizing website traffic & ecommerce sales, to build local brand awareness and recruit through social media platform maintenance and digital media buy.

Responsibilities

Drive Ecommerce sales

• Proposed and execute on an approved ecommerce trade plan to maximize online conversion and sales
• Prepare communications to drive traffic and conversion such as e-newsletter, web banners with studio team
• Work with designated agencies to optimize SEM, GDN and digital media buy investments
• Take ownership of the ecommerce stock and work with operations team to ensure sufficient stock to support sales and promotion objectives.
• Handle customer enquiries regarding online promotions, orders and delivery

Website & facebook maintenance

• Develop and adapt content to enrich website and facebook to engage the local target audience
• Work closely with tech team to develop and execute website changes to support all business needs 
• Manage social media calendar]to communicate campaign messages strategically to yield engagement and to support all business needs
• Support communications manager with digital media buy liaison and content preparation
• Prepare reports

Requirements

• Degree holder in Marketing and Communication or other related disciplines
• At least 5 years of Ecommerce experience, in Beauty/FMCG Retail industry , candidates with less experience may be considered for Assistant Manager position.
• Familiar with social media content creation and upload preparation
• Familiar with Google Analytics to monitor and evaluation website and media buy performance
• Creative, with sense of beauty, and passionate to the industry
• Well-organized with great attention to details and able to communicate ideas effectively in both English and Cantonese
• Target-driven with entrepreneurial spirit, creative with the ability to work on own initiative
• Professional and positive approach, self-motivated, team player, dynamic Excellent communicator with ability to influence and persuade across all levels of the organization
• Adequate in MS Office (e.g. Word, Excel, PowerPoint) and computer skills will be essential
• Excellent command of spoken and written English and Chinese