Successful candidate will be responsible for planning, organizing and implementing HKIA's retail marketing promotions, sales driven activities (e.g. strategic partnership) and loyalty programme.

Responsibilities:

Tenant / Festive Promotion Communications

• Work closely with the anchor tenants and new licensees to promote the latest offers to passengers through various thematic campaigns, publicity and new shops/offering promotion.
• Assist the Manager in planning and the implementation of various marketing campaigns and promotion to increase awareness of HKIA retail offering and drive spending, including shop promotions and publicity plan and festive promotions
• Collaborate with anchor tenants and new licensees for joint promotion opportunities
• Perform post-campaign analysis for continued improvement

HKIA Loyalty Programme

• Assist the Manager in planning and the implementation of HKIA loyalty programme to achieve business goals, including member acquisition, annual marketing activities to nature members' spending habit and increase their share of spending in HKIA
• Conduct regular member's analysis and translate the qualitative and quantitative data into actionable insights and generate more sales opportunities
• Monitor daily operation on CRM programme, including database management, advice service team on members' enquiries on the programme or new marketing campaign
• Monitor campaign effectiveness with KPI setting, on-going evaluation and improvement recommendation

Partnership Liaison

• Identify and liaise with strategic partners such as mobile payment platform, travel portals, financial institutions to increase the awareness and usage of various HKIA's initiatives, including Food Ordering, Online shop, seasonal promotion and loyalty programme

Requirements:

• Bachelor degree in Marketing, E-commerce, Business Administration or related disciplines
• At least 5 years relevant experience in retail marketing, campaign and promotion planning and loyalty programme
• Proven track record in delivering business results
• Strong project management, analytical skill and sensitive to numbers
• Experienced in Marketing Automation tool, new CRM system implementation and enhancement is an advantage
• Good interpersonal skill and communication skills
• Good initiation and able to work under pressure
• Excellent command of both written and spoken English & Chinese. Proficiency in Putonghua is an advantage

Interested parties please apply online via https://www.hongkongairport.com/en/careers/

Closing date: 18 March 2019

Data collected will only be used for job application processing. Applicant not being contacted by the Authority within eight weeks from the application closing date may assume that his/her application is unsuccessful. All personal data will be kept for a period of 12 months from the application closing date and will be destroyed afterwards.