Digital CRM Manager (Regional) – Global Entertainment Brand – 50k Per Month

A leading global entertainment brand in Hong Kong are looking for a talented Digital CRM Manager to join their regional team. The role will allow the chance to work on CRM strategy, analytics and will work across APAC assisting local marketing teams.

Job Responsibilities:

• Develop and execute effective CRM strategy
• Proactively improve and optimise customer communications
• Manage and set team targets
• Help develop regional CRM strategy
• Life-time-value: maximise the LTV of the customer by creating and implementing an industry-leading customer retention strategy
• Database: take ownership of the customer database, as one of the primary assets of the company. Segment and optimise the database to maximise revenue while ensuring maximum customer engagement.
• Work regionally on CRM strategy assisting local teams where necessary and acting as CRM subject expert

The Candidate:

• Minimum six years working inside of CRM and Data Analytics
• Excellent analytical skills
• Experience with formulating CRM strategy and working regionally
• Entertainment, FMCG, Cosmetics and Retail backgrounds are a plus
• Experience working with Salesforce
• Fully fluent in English (Mandarin and Cantonese is a plus)