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Digital Marketing Specialist

Nakama Hong Kong Limited

  • Company Industries:Information Technology

Job Information

  • Post Date:2019-03-11
  • Location:Central & Western Area
  • Yr(s) of Exp:1 years
  • Qualification:Degree
  • Salary:Salary provided
  • Employment Type:Full Time, Permanent
  • Others:Full Time, Permanent
  • Job Function:Media Buying  Others  Digital Marketing  

Job Description

We are partnered with a top luxury retail brand looking for a driven specialist to join their marketing team as a Digital Marketing Specialist. As a digital marketing specialist, you would track, analyse and execute all digital marketing strategies, including SEM/PPC, social, display and more.

 

Responsibilities:

  • Create, optimize, and manage SEM/PPC, social and display campaigns, including keyword development, ad creative and strategy and trafficking recommendations.
  • Communicate directly with clients about campaign creation, optimization and performance – translating client goals into paid advertising tactics and strategies.
  • Bid strategy optimization and testing. Daily checks on program KPIs, thresholds and campaign budget caps. Ongoing management of budget and pacing.
  • Developing campaign ad copy (text-based titles and descriptions or feed-based images) and tagging traffic or creative elements to sites per creative rotation instructions.
  • Help develop performance forecasts, budget allocations and providing data-based rationale for these recommendations.
  • Leveraging and developing proficiencies with paid advertising platforms, tools and resources.

 

Requirements:

  • 2+ years’ experience in digital marketing across channels
  • Knowledge of bid management platforms (Kenshoo, Marin, DoubleClick Search) a plus.
  • Proven track record of project management and organization processes including clear and constant communication with clients and team members.
  • Knowledge of digital marketing platforms such as AdWords, Bing Ads, and Google Analytics.
  • Proficient in Microsoft Excel and Google Sheets (pivot tables, charts, vlookup).
  • Ability to multi-task, clearly communicate and meet deadlines.
  • Fluent in English and Cantonese

 

Sounds like you?? Get in touch with your CV for a confidential chat at psarenas(at)nakamahongkong.com!

Company Info

NA-KA-MA The Global Recruitment Business: The translation from Japanese centres around colleagues, a circle of friends, partners, and associates.

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