Digital Marketing Specialist
Nakama Hong Kong Limited
- Company Industries:Information Technology
Job Information
- Post Date:2019-03-11
- Location:Central & Western Area
- Yr(s) of Exp:1 years
- Qualification:Degree
- Salary:Salary provided
- Employment Type:Full Time, Permanent
- Others:Full Time, Permanent
- Job Function:Media Buying Others Digital Marketing
Job Description
We are partnered with a top luxury retail brand looking for a driven specialist to join their marketing team as a Digital Marketing Specialist. As a digital marketing specialist, you would track, analyse and execute all digital marketing strategies, including SEM/PPC, social, display and more.
Responsibilities:
- Create, optimize, and manage SEM/PPC, social and display campaigns, including keyword development, ad creative and strategy and trafficking recommendations.
- Communicate directly with clients about campaign creation, optimization and performance – translating client goals into paid advertising tactics and strategies.
- Bid strategy optimization and testing. Daily checks on program KPIs, thresholds and campaign budget caps. Ongoing management of budget and pacing.
- Developing campaign ad copy (text-based titles and descriptions or feed-based images) and tagging traffic or creative elements to sites per creative rotation instructions.
- Help develop performance forecasts, budget allocations and providing data-based rationale for these recommendations.
- Leveraging and developing proficiencies with paid advertising platforms, tools and resources.
Requirements:
- 2+ years’ experience in digital marketing across channels
- Knowledge of bid management platforms (Kenshoo, Marin, DoubleClick Search) a plus.
- Proven track record of project management and organization processes including clear and constant communication with clients and team members.
- Knowledge of digital marketing platforms such as AdWords, Bing Ads, and Google Analytics.
- Proficient in Microsoft Excel and Google Sheets (pivot tables, charts, vlookup).
- Ability to multi-task, clearly communicate and meet deadlines.
- Fluent in English and Cantonese
Sounds like you?? Get in touch with your CV for a confidential chat at psarenas(at)nakamahongkong.com!
Company Info
NA-KA-MA The Global Recruitment Business: The translation from Japanese centres around colleagues, a circle of friends, partners, and associates.
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