We are currently partnered with a top digital media and advertising agency looking for a talented Paid Social Specialist. As a Paid Social Specialist, you will be responsible for managing day-to-day account and media activity on assigned campaigns for top clients; as well as managing, executing and optimising paid social media plans, taking this to the next level.

Responsibilities

• Formulating campaign strategy, researching potential marketing channels, analyzing competitors, and testing.
• Analyzing the performance of campaigns, identifying strategic opportunities, facilitating change in order to hit and exceed client expectations and KPIs
• Develop a strong working relationship with the media sales community as the point person for day-to-day needs and account maintenance for all active campaigns
• Managing relationships with advertising partners and communicating account strategy, budgets, and performance
• Use research tools to develop profile of target audiences with view into their social/online behaviors, media consumption, etc.
• Project managing all of the activity and processes required to proficiently run and create campaigns
• Become proficient with 3rd party ad-serving, tracking & analytic systems to be able to accurately input media plan details and launch campaigns

Qualifications

• 2-3 years’ experience in paid social media and digital advertising
• in-depth knowledge of the technologies and processes involved in running paid social campaigns
• Experience in web analytics, ad tracking, and other biddable media
• Basic understanding of at least one bidding platform such as Marin, Kenshoo or Doubleclick
• Good understanding of Google analytics and other web analytics packages
• Proactive ability to multi-task, strong written and oral communication skills, excellent organizational aptitude, attention to detail, and accuracy when working with numbers
• Must be fluent in English and Cantonese
• Interest in fashion / retail is a plus

Sounds like you? Get in touch with your CV at psarenas(at)nakamahongkong.com for a confidential chat!