RESPONSIBILITIES

• Assist the Development & Marketing Manager to plan, drive & co-ordinate various marketing campaigns & environmental programmes such as community education programmes, fundraising events & waste reduction / recycling programmes
• Maintain regular contact & deliver presentation to donors and partnerships with media agencies and vendors for enhancing RP service
• Solicit promotion opportunity & co-ordinate media exposure issues to strengthen the public awareness of RP service
• Provide creative ideas for content marketing and update website
• Acquire insight in online marketing trends and keep strategies up-to-date
• Launch optimized online advertisements through Google Adwords, Facebook etc. to increase company and brand awareness
• Prepare online newsletters and promotional emails and organize their distribution through various channels
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
• Be actively involved in SEO efforts (keyword, image optimization etc.)
• Supervise and coach subordinates to accomplish the objectives of the department
• Perform any legitimate duties assigned by the supervisor & management

REQUIREMENTS

• An understanding of the Christian faith, values and ethos of The Salvation Army.
• Degree in Marketing, Management, Business Administration or related disciplines
• Minimum 4 years' relevant experience in Marketing, preferably in FMCG or Retail industry
• Proven experience on Digital Marketing, with excellent understanding of digital marketing concepts and best practices
• Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
• Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
• Demonstrate good skill in market research and promotional activities
• Organized, detail-oriented and possess excellent communication, interpersonal and presentation skills
• Creative, strong sense of responsibility and able to work under pressure
• Proficiency in using Microsoft application including Word, Excel, Powerpoint & Chinese Word Processing.
• Proficiency in oral and written English and Chinese (Cantonese & Putonghua)

Application Procedure

Please apply with full resume, stating clearly current and expected salary, to the Group Human Resources Director, The Salvation Army Hong Kong and Macau Command, 6/F Human Resources Department, 11 Wing Sing Lane, Yaumatei, Kowloon by quoting reference number on the envelope or "APPLY NOW"

All information provided will be treated in strictest confidence & used for recruitment purpose only. All unsuccessful applications will be kept for a period of no longer than two years after completion of the recruitment exercise