Digital Marketing Specialist / Brand Manager

New Media Grou

Company Industries：Media/Publishing/Printing

Job Information

Post Date：2019-03-03
Location：Kwun Tong
Yr(s) of Exp：5 years
Qualification：Degree
Employment Type：Full Time, Permanent
Job Function：Marketing - Brand / Product Management Public Relations - Event Management Digital Marketing

Job Description

The position will fit for those who have 5+ solid experience in marketing program planning and execution, esp on youth segment brand or kids and parenting brand. People that have experience in brand marketing, campaign planning and execution, digital initiatives will be suitable.

Responsibilities

Plan the yearly and quarterly marketing and promotion programs to drive awareness and engagement for our youth / kids and parenting media brands
Lead the brand activation and marketing execution, work with different parties including content team, video team, event vendors, etc to well deliver marketing activations (including social campaigns, events, sharing session, product trial program, community building, etc)
Drive new program development for content platform
Grow the influencer network and maintain a close relationship with the influencers to drive awareness and engagement of our initiatives, and also to work on our client projects
Build up community or loyalty program for our youth / kids & parenting brand

Requirements

5+ years experience, with strong marketing planning and implementation.
Experience in kids & parenting / youth & creative brand is a plus
Love digital and social channels.
Good project management skills. Well-organized, attention to details and follow through execution.
Good communications skills in both English and Chinese, best if you are a good storyteller.
Strong interpersonal skills that able to work well with different team.
Self-motivated showing strong sense of ownership and able to work under pressure

We offer 5-day-work week with competitive remuneration and benefit packages (included medical and dental) to the right candidate.

We are an equal opportunity employer and welcome applications from all qualified candidates. The information provided will be treated in strict confidence and be used only for consideration of your application for relevant / similar posts within the New Media Group. Applicants not hearing from us within four weeks from the date of advertisement may consider their applications unsuccessful. We retain the unsuccessful applications for a maximum period of 24 months.

Company Info

New Media Group is one of the leaders in the Hong Kong media market, leveraging on its consolidated strengths in the weeklies market and its well established branding and advertising networks under its flagships titles, including Oriental Sunday, Weekend Weekly, NM+ New Monday and Economic Digest. Since the industry’s transformation into a new digital era, it has expanded into the digital business, breaking regional boundaries and making itself one of the leading players in the new digital media landscape.

To uphold its title as the 5th most visited mobile platform in Hong Kong, New Media Group is committed to reinforcing its new positioning as a mega content provider and to strengthen all self-owned platforms, both print and digital. Meanwhile, it strives to broaden its business scope, expand its audience reach, and act as a perfect support to marketers of today. It will continue its transformation into a strong and reputable Content Marketer, embracing more new challenges and creating new and better business opportunities in the ever changing digital and multimedia environment.

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