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Asia Insights Executive

NYT Hong Kong Limited

  • Company Industries:Others

Job Information

  • Post Date:2019-03-01
  • Location:North Point
  • Salary:Salary provided
  • Employment Type:Full Time, Permanent
  • Job Function:Marketing - Market Research  

Job Description

Overview:

 

The Asia Insights Executive will be responsible for delivering reliable insights to our Asian and international sales teams in order to help maximise advertising revenues.

 

S/he will create insightful and inspiring data narratives for all marketing, and audience pieces. This person will play a vital in justifying why Asian advertisers should partner with The New York Times and provide intelligence into our competitors, our clients and the media industry.

 

The ideal candidate will have a knowledge of research and an interest in advertising/media industry.  They must also be a strong communicator, a confident presenter and be able to simplify data points into compelling stories.

 

The role will focus on helping to fulfill the needs and requests for our Asia Pacific team but may also include servicing insight requests for other markets. This person will work in partnership with other members of the insights team including the Creative Insights Team based in New York to present interesting data points on who our audience are, how they engage with our products and what makes them unique to The New York Times.

 

Requirements:

  • University student
  • Experience in a research or data analytics role
  • Excellent PowerPoint and Excel skills is required
  • Prior experience with statistical /analytics tools
  • Comfortable working with data and numbers and able to think creatively when analyzing and presenting data
  • Fluent in English,  Mandarin is a plus
  • Good time management skills and able to meet deadlines with minimal supervision
  • Commercially minded
  • Experience working in a media, marketing or research company ideal
  • Capable of tackling very loosely defined problems
  • Familiarity with research tools including, comScore, Google Analytics, Telmar and other and other web / analytics platforms.

 

We offer 5-day work week, attractive remuneration packages to the right candidates.  To apply for this position, please send your full resume with current and expected salary to us.

Personal data collected will be treated in strict confidence and used for recruitment purpose only.

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