Responsibilities

1. Formulate and implement a strategic plan for social media marketing aligned with the organisation’s vision and mission
2. Create, edit and manage social media marketing content, photos and videos and ensure that information is accurate and relevant for our target audiences
3. Grow organisation’s presence and foster awareness of cultural heritage conservation through social, mass media and communities
4. Identify and manage media opportunities so as to enhance public's understanding of conservation
5. Pitch, coordinate, liaise and follow-up media interviews
6. Perform copywriting of communications and publicity materials including social media content, press invitations, press releases, event speeches, media editorials, websites etc.
7. Stay up-to-date with the latest digital and social media trends. Adopt new innovations as appropriate
8. Monitor, review and report on the performance of mass media and social media campaigns and develop a dashboard for regular reporting
9. Perform other ad hoc duties or special projects as required

Requirements

1. Degree holder in marketing, communications, PR, journalism or related disciplines
2. A minimum of four years experience in social media marketing and/ or media liaison including creation of content and strategies
3. Solid experiences in stakeholder relations, including media relations, editorial, event management, brand management and community liaison
4. Strong digital and social media knowledge
5. Knowledge in Photoshop, Illustrator and video editing tools
6. Detailed minded, proactive, creative and result orientated
7. A high standard in English, Cantonese and Mandarin
8. Able to work independently with strong communication skill to interact with all levels of people
9. Proficiency in MS Office eg. MS Word, Excel and Chinese word processing

Candidate with less experience will be considered as Senior Communications Officer