The Roles:

• Maintain and update the company website (Wix, WordPress & HTML), keyword generation, landing page optimization, etc.
• Implement SEO to improve organic search ranking and traffic
• Manage, plan and execute social media platforms including Facebook, Twitter, Instagram, Wechat and Weibo for developing online campaigns, enhancing brand awareness & achieving conversion goals
• Develop, execute and optimize online channels to maximize ROI by SEM, SEO, GDN and Google Analytics
• Develop strategic paid media plans including media spend projections, media mix (Paid Social, Paid Search, Display, Remarketing), and A/B test strategies
• Implement tracking tools, analyze statistical reports and provide insights, and look for optimization opportunities to improve overall effectiveness
• Brief and manage outside vendors such as media, creative, production agency on requirements, feedback, quality control, as well as delivery schedules
• Formulate and execute marketing plans; establish and strengthen social media network; study market trends and customer online behaviors to identify new opportunities for marketing promotion
• Chinese and English copywriting and managing various daily marketing activities

Requirements:

• Bachelor’s Degree with 5 years’ experience, including at least 3 years in digital marketing/media buying/social media management; entertainment/media/tech industry experience and agency background is a plus
• Candidates with less experience will be considered as Senior Project Executive
• Familiar with content planning and delivery through social platform originated CMS or with third party tools to manage multiple social media channels
• Solid and hands on experience in managing websites, Google Analytics, Wix.com, Hootsuite, Google Analytics, Mailchimp, online webinar platform. Experienced in Google AdWords, Google Display Network, Facebook advertising and Wechat
• Good communication skills, with excellent command of both spoken and written English and Chinese (Cantonese and Mandarin)
• Enthusiastic multi-tasker with a can do attitude and passion for online marketing
• Basic knowledge of Photoshop, Illustrator, and/other design tools

Interested parties are invited to apply by sending your resume with full details of education, work experience, current & expected salary, contact telephone number and earliest available date to the Human Resources Office, Hong Kong Design Centre, 1/F, InnoCentre, 72 Tat Chee Avenue, Kowloon Tong, Kowloon or by clicking "Apply Now" or email to: hr[at]hkdesigncentre.org.  HKDC reserves the right not to make appointment for the post(s) advertised.Only short-listed candidates will be notified. All information received will be kept in strict confidence for six months and data will only be used for recruitment purpose.