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Senior Marketing Executive

Multiplex Cinema Limited

  • Company Industries:Entertainment/Recreation

Job Information

  • Post Date:2019-03-12
  • Career Level:Middle
  • Location:Kwai Fong
  • Yr(s) of Exp:3 years
  • Qualification:Degree
  • Salary:Salary provided
  • Employment Type:Full Time, Permanent
  • Job Function:Public Relations - Event Management  

Job Description

Responsibilities :

  • To plan and execute the various marketing and promotion campaigns and events in order to boost box office sales.
  • Develop sponsorship opportunity and using strategic partnerships, events and collaborations to drive sales and customer's attention.
  • Develop and implement strategic and tactical banding, PR and corporate marketing plan.
  • Support the marketing team with the production of communication materials including leaflet, presentation materials, press release in Chinese and English.
  • Liaise with advertising / production house / designer to prepare marketing materials.
  • Plan and develop film festival and movie exhibition programs.
  • Conduct market research and analysis for both new and exiting projects.
  • Prepare accounting reports and regular reports on promotion results and marketing events.
  • Manage the total program budget and meet the effectiveness and ROI criteria.
  • Assist in an hoc activities and assigned.

Requirements :

  • Degree holder of equivalent, preferably major in Marketing, Communications, Business Management or related discipline.
  • Preferably with experience in movie promotions, entertainment or PR field.
  • Minimum 3-5 years solid experience in marketing or public relation.
  • Creative, independent, presentable and self-motivated and work independently with multi-tasks.
  • Detail oriented with strong proof-reading and editing skill.
  • Good organization and prioritizing skills.
  • Team player with strong interpersonal and communication skills.
  • Passion for movie and experience in entertainment is an advantage.
  • Proficiency in MS office, Powerpoint, Excel is an advantage.
  • Excellent command of both spoken and written English and Chinese is a must.
  • Immediately available is preferred.

Interested parties, please send your full resume with your availability, current and expected salary by clicking the "Apply Now" button; or fax to 2481 6594.

Company Info

A leader in local entertainment industry, Intercontinental Group Holdings Limited manages a diversified scope of businesses including film and video distribution, cinema operations, advertising and promotion services, video games distribution, e-commerce and character products merchandising.  Due to the group's rapid expansion, a number of positions are now open in our different subsidiary companies for high caliber individuals who are willing to take up the challenges in pursuing their career in the entertainment industry.

MULTIPLEX CINEMA LIMITED ("MCL") is a member of Intercontinental Group Holdings Limited and currently manages fifteen (15) prime cinema sites in Hong Kong with 80 screens and is one of the major cinema exhibitors in Hong Kong.

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