We are looking for an SEM expert to manage all pay-per-click (PPC) marketing activities.

The Search Engine Marketing (SEM) Specialist will manage all paid search campaigns on Google, Yahoo and Bing, as well as other search and display marketing engines. A successful SM Specialist will effectively manage the paid search budget and work with the SEO and Marketing team in order to maximize ROI, drive traffic, and customers.

Responsibilities

Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns

Track, report, and analyze website analytics and PPC initiatives and campaign

Manage Campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies

Optimize copy and landing pages for paid search engine marketing campaign

Perform ongoing paid keyword discovery, expansion and optimization

Research and analyze competitor advertising links

Requirements

Proven SEM experience and success managing PPC campaigns across Google, Yahoo and Bing

Well-versed in performance marketing, conversion, and online customer acquisition

Up-to-date with the latest trends and best practices in search engin marketing

In-depth experience with bid management tools (e.g. Click Equations, Marin, Kenshoo, Search Ignite)

Experience with website analytics tools (e.g. Google Analytics, NetInsight, Omniture, WebTrends)

Strong analytical skills and experience generating SEM reports

Familiarity with A/B and multivariate experiments

Working knowledge of HTML, CSS and JavaScript development and constraints

BS/MS degree in Marketing or a quantitative, test-driven field

Interested parties, please send full resume with present and expected salary by clicking “Apply Now”. Personal data collected will be used for recruitment purposes only.

All personal data of unsuccessful applicants will be destroyed within 6 months.