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Associate Director, Digital Marketing

Bond Consulting Asia Limited

  • Company Industries:Others

Job Information

  • Post Date:2019-03-26
  • Career Level:Senior
  • Location:Not Specified
  • Yr(s) of Exp:10 years
  • Qualification:Degree
  • Salary:Salary provided
  • Employment Type:Full Time, Permanent
  • Others:Full Time, Permanent
  • Job Function:Management  Marketing - Brand / Product Management  Digital Marketing  

Job Description

Our client is one of the world's most renowned leading brands in quick service restaurant industry with over 15,000 staff in HK.

Responsibilities
  • Develop strategy to capture and effectively utilize data in Derive marketing strategies in all market segments to maximizing profitability
  • Review cost and budget for each marketing strategies by analysis and appropriate projection, ensure an effective cost control on each program
  • Plan and oversee the implementation of promotion strategies
  • Experienced in customer insight tracking tools and provide recommendation on how to leverage to maximize ROI
  • Define digital marketing strategy on customer/membership acquisition & retention via the social media, digital marketing tools available in the market (i.e. SEM & SEO, eDM) and re-targeting tools
  • Develop project timeline with agencies and internal stakeholder, ensures timely implementation
  • Monitor program performance and make adjustment to achieve target result wherever appropriate
Requirements
  • Bachelor degree or above
  • At least 10 years relevant experience specializing in digital marketing and consumer insight strategy development
  • Retail operations / Catering / FMCG experience preferred
  • Proven ability in stakeholder management from both technical & business perspectives
  • Strong sense of business analysis and acumen
  • Innovative and open minded
  • Fluent written and spoken Chinese and English

Company Info

Bond Consulting Asia is one of the leading executive recruitment consultancy firms in Greater China. We provide the highest level of professional services for top tier multinationals and local conglomerates across Asia Pacific.

Our mission is to provide effective recruitment solutions that enable our clients to achieve their objectives in a timely manner. Our ability to provide prompt service and identify qualified professionals has set us apart in the executive search market place.

Since Bond Consulting’s inception, we have been working successfully with our partners. Our resources in talent pool management have contributed to the growth of our clientele.

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