Location: Hong Kong

Purpose of the role

The Asia Pacific Marketing Manager is responsible for the overall strategic direction of the APAC marketing channel. Planning, overseeing and delivering all marketing activity throughout the region and managing an ANZ marketing executive. Manage the APAC marketing budget and deliver marketing activities on brand, on time and within budget to drive revenue growth.

Reporting to – Asia Sales Director

Specific responsibilities

• Create and manage a comprehensive APAC marketing plan with clear objectives.
• Develop and implement the APAC marketing communications strategy for brand communications and product launches in conjunction with CBS marketing teams and global brand.
• Manage APAC marketing budget.
• Identify new marketing opportunities to raise profile of CBS.
• Work closely with other CBS marketing teams to launch new products in APAC and develop joint marketing initiatives.
• Develop our retail channels throughout APAC, working with our online resellers and Herman Miller retail dealers to increase sales.
• Co-ordinate the preparation and delivery of all new regional marketing collateral, ensuring they are translated into relevant languages and within our brand guidelines.
• Collaborate with departments to plan, launch, and assess specific marketing objectives and opportunities.
• Monitor all aspects of campaigns for effectiveness and KPIs.
• Drive APAC website traffic through digital communications including SEO, PPC, and Social tactics.
• Distribution of all sales leads to the relevant team members.
• Manage joint marketing ventures with Key Accounts and our other dealers/partners.
• Lead internal and external communication programs across a variety of media and advertising partners, awards and case studies.
• Manage APAC digital content in conjunction with all other CBS marketing teams.
• Build and maintain strong internal CBS brand throughout APAC.
• Frequent travel in the region to implement marketing strategies.
• Manage a part time marketing executive based in Australia

Education and experience 

Essential:

• Bachelor's degree or higher in Business Administration, Marketing or related field.
• Demonstrated experience and working knowledge of the traditional and digital media channels used in a marketing campaign.
• Experience in developing strategy and related plans to ensure effectiveness of resources.
• Minimum 5 years’ experience.
• Proven experience managing a team.

Desirable:

• Experience/active interest in working with or in architecture and design industry or related brands. 
• Experience within media or event agencies.
• Experience working across APAC cultures.
• Knowledge of Australia market.
• Good in both written and verbal English and Chinese as well as Mandarin

Competencies

• Ability to plan and manager strategic marketing initiatives
• Demonstrates a high level of drive and energy towards tasks
• Analytics
• Managing external agencies to deliver work to agreed deadlines and budgets
• High level of attention to detail
• Budget allocation, management and reporting
• Excellent interpersonal skills and communication skills at all levels
• Able to write in a clear and concise manner appropriate to the purpose and audience
• Ability to use digital and content management tools e.g. Wordpress, Magento, HTML E-shots
• Familiar with CRM systems, preferably Salesforce.

Characteristics:

• Direct and decisive with a methodical approach
• Results focused
• Thorough and accurate
• Delivers beyond expectations
• Thinks logically and creatively
• Proactive and driven to succeed
• Able to multitask and handle multiple projects at the same time
• Honest and works with integrity
• Able to build positive and lasting relationships
• Commercially aware and a keen interest in the wider business