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Senior Officer, Marketing and Business Planning - Internet Finance Department (Ref: IFD-Mar-AL-JDB)

Job Information

  • Post Date:2019-04-12
  • Location:Kwun Tong
  • Employment Type:Permanent
  • Job Function:Retail Banking  Marketing - Marketing Communication  Business Development  

Job Description

Responsibilities:

  • Participate in drafting ,revising and extending the strategic business planning for e-banking business
  • Prepare analytic materials regarding e-banking strategy for management reference
  • Carry out periodic market research including macro analysis and peer competition, and finish reports in a timely manner
  • Assist in planning and implementing various marketing campaigns so as to achieve the targets assigned and departmental goals
  • Closely monitor and evaluate the effectiveness of campaigns and marketing materials with the use of various analysis reports.
  • Keep abreast of the market intelligence and identify business opportunities
  • Consolidate key issues found in the development and conduct research projects accordingly
  • Perform others tasks or duties assigned by Team Head

Requirements:

  • Degree Holder or above in Management, Business, Marketing or related disciplines
  • Minimum 3 years’ relevant experience in banking industry with exposure to market research and business planning is highly preferred
  • Excellent analytical skills, efficient, detail-minded and good interpersonal skills
  • Willing to work independently and under pressure
  • Excellent PC skills in MS Office and PowerPoint
  • High Chinese language standard (Simplified Chinese) and writing skills
  • Excellent command of both written and verbal Chinese (including Cantonese and Mandarin) and English is a must

 

Company Info

Industrial and Commercial Bank of China (Asia) Limited (“ICBC (Asia)”) is a licensed bank incorporated in Hong Kong. It has 53 branches, 18 “Elite Club” Wealth Management Centres and 4 commercial business centres in Hong Kong. It is principally engaged in banking, financial and other financial related services with focus on retail banking, commercial banking as well as corporate banking business. Chinese Mercantile Bank and ICBC (Asia) Investment Management Company Limited, the wholly-owned subsidiaries of ICBC (Asia), are specialized in the RMB services in Mainland China and the investment management businesses with a focus on Asia respectively. ICBC (Asia) is the flagship of Hong Kong banking business of Industrial and Commercial Bank of China Limited, the largest commercial bank in Mainland China (in terms of total assets).

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