Responsibilities

• To take ownership in customer segmentation for the company and also on customer targeting for various programmes – with the aim to further enhance our understanding of our customers and to maximize revenue.
• To participate in the design, development and implement of Omni-Channel customer analytical solutions
• To perform in-depth customer and campaign analysis so that recommendations can be made to improve future campaigns
• To continuously review process and develop automation to improve BAU efficiency
• To implement strategic marketing solutions including pre-campaign analysis, tracking and evaluation
• To monitor and analyse online digital marketing and social media activity

Requirements

• Degree holder in Marketing/Computing/Statistics/Information System discipline
• 2-3 years experience in related field, preferably with luxury retail or retail experience
• Experience in database marketing/campaign management, reporting and management information
• Able to analyse and translate data into meaningful reports with recommendations
• Good understanding of campaign management and customer segmentation
• Proficiency in SQL, and Microsoft Excel (with experience in Google Analytics, Tableau is an advantage)
• Good command of written and spoken English and Chinese
• Candidates with less experience will be considered as Junior Customer Insight Analyst

To apply for this exciting opportunity, please submit your application on Lane Crawford Career or email your resume and your expected salary to careers＠lanecrawford.com

At Lane Crawford we support our staff with a range of benefits reflecting the importance we place on the well being of our staff. In addition to a competitive salary, discretionary bonus, annual leave, provident fund, medical and dental coverage and staff purchase privileges, we provide shuttle buses to the Company Head Office, various social recreation activities, Staff Assistance Program and best in-class training and development.

All information provided will be treated in strict confidence and used for recruitment purposes only.