About our client

Our client is one of the leading largest restaurant chain with operates more than 30,000 restaurants in over 100 countries in the world and it is one of the largest private employer with more than 1 million staff over the world.  Now, they are looking for a high calibre to join their excellent team based in HK.

About the job:

• Develop strategy to capture and effectively utilize data in Derive marketing strategies in all market segments to maximizing profitability
• Review cost and budget for each marketing strategies by analysis and appropriate projection, ensure an effective cost control on each program
• Plan and oversee the implementation of promotion strategies
• Experienced in customer insight tracking tools and provide recommendation on how to leverage to maximize ROI
• Define digital marketing strategy on customer/membership acquisition & retention via the social media, digital marketing tools available in the market (i.e. SEM & SEO, eDM) and re-targeting tools
• Develop project timeline with agencies and internal stakeholder, ensures timely implementation
• Monitor program performance and make adjustment to achieve target result wherever appropriate
• More experience will be considered as Associate Director

About the requirement:

• Bachelor degree or above
• 10 + years relevant experience specializing in digital marketing and consumer insight strategy development,  in retail operations / F&B experience is preferable
• Proven ability in both technical & business perspectives
• Strong leadership skills with experienced in managing senior executives level
• Innovative and open minded set
• Fluent written and spoken Chinese and English

If you have these desirable experiences and skills and are looking for a new challenge, please register your expression of interest by sending your cv to carmen.ching @springasia.com